{"id":12411,"date":"2024-10-10T15:08:52","date_gmt":"2024-10-10T19:08:52","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/post-election-2024-how-brands-can-combat-the-dei-backlash-commit-to-diversity\/"},"modified":"2026-05-13T15:13:44","modified_gmt":"2026-05-13T19:13:44","slug":"post-election-2024-how-brands-can-combat-the-dei-backlash-commit-to-diversity","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/post-election-2024-how-brands-can-combat-the-dei-backlash-commit-to-diversity\/12411\/","title":{"rendered":"Post Election 2024: How Brands Can Combat the DEI Backlash &#038; Commit to Diversity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There has been a strong backlash against DEI initiatives, with opponents blaming every corporate misstep or failure on companies being too focused on diversity. With the election only weeks away, DEI initiatives are on the \u201cballot.\u201d SS+K CEO Nadja Bellan-White and panelists will talk about how no matter who wins, brands must recommit to investing in diverse teams and double down on creating more inclusive company cultures.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s good for your employees, it\u2019s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe. They will provide guidance on how to build and maintain teams that thrive in today\u2019s environment and how to future-proof against continuing attacks on DEI initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s good for your employees, it\u2019s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.<\/p>\n","protected":false},"author":21,"featured_media":12412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,4],"topics":[2],"class_list":["post-12411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Post Election 2024: How Brands Can Combat the DEI Backlash &amp; Commit to Diversity | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/post-election-2024-how-brands-can-combat-the-dei-backlash-commit-to-diversity\/12411\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Post Election 2024: How Brands Can Combat the DEI Backlash &amp; Commit to Diversity\" \/>\n<meta property=\"og:description\" content=\"It\u2019s good for your employees, it\u2019s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/post-election-2024-how-brands-can-combat-the-dei-backlash-commit-to-diversity\/12411\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T19:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T19:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-13-at-12.11.26-PM-1024x537.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/post-election-2024-how-brands-can-combat-the-dei-backlash-commit-to-diversity\\\/12411\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/post-election-2024-how-brands-can-combat-the-dei-backlash-commit-to-diversity\\\/12411\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Post Election 2024: How Brands Can Combat the DEI Backlash &#038; 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