{"id":12416,"date":"2024-10-10T15:18:18","date_gmt":"2024-10-10T19:18:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/the-fast-lane-isnt-for-cruising-how-the-acceleration-of-free-streaming-media-is-reshaping-the-marketing-landscape\/"},"modified":"2026-05-13T15:21:56","modified_gmt":"2026-05-13T19:21:56","slug":"the-fast-lane-isnt-for-cruising-how-the-acceleration-of-free-streaming-media-is-reshaping-the-marketing-landscape","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-fast-lane-isnt-for-cruising-how-the-acceleration-of-free-streaming-media-is-reshaping-the-marketing-landscape\/12416\/","title":{"rendered":"The FAST Lane Isn\u2019t for Cruising: How the Acceleration of Free Streaming Media is Reshaping the Marketing Landscape"},"content":{"rendered":"\n

With 1-in-4 viewers reporting watching free ad-support TV each day, the \u201cFAST lane\u201d has proven to be a powerful tactic marketers can no longer ignore. But with the proliferation of choices, subscriptions, platforms, and content, finding these already leaned-in audiences can prove to be a challenge for brands and advertisers. In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.<\/p>\n","protected":false},"author":7,"featured_media":12417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,7],"topics":[2],"class_list":["post-12416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"\nThe FAST Lane Isn\u2019t for Cruising: How the Acceleration of Free Streaming Media is Reshaping the Marketing Landscape | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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