{"id":12422,"date":"2024-10-10T15:28:59","date_gmt":"2024-10-10T19:28:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/dominating-tv-with-live-sports-partnerships-and-scale\/"},"modified":"2026-05-13T15:31:32","modified_gmt":"2026-05-13T19:31:32","slug":"dominating-tv-with-live-sports-partnerships-and-scale","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/dominating-tv-with-live-sports-partnerships-and-scale\/12422\/","title":{"rendered":"Dominating TV with Live Sports, Partnerships, and Scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What is always number one when it comes to television? Live sports! Join ReachTV\u2019s Lynnwood Bibbens in conversation with Dave Coletti (iSpot), Rodney Williams (Diageo), and Jackie Chang (NFL) as they dig into how live sports is dominating TV and how to engage sports fans, measure viewership, and determine ROI to build value for brands together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is always number one when it comes to television? Live sports! Join ReachTV\u2019s Lynnwood Bibbens in conversation with Dave Coletti (iSpot), Rodney Williams (Diageo), and Jackie Chang (NFL) as they dig into how live sports is dominating TV and how to engage sports fans, measure viewership, and determine ROI to build value for brands together.<\/p>\n","protected":false},"author":7,"featured_media":12423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,10],"topics":[2],"class_list":["post-12422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dominating TV with Live Sports, Partnerships, and Scale | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/dominating-tv-with-live-sports-partnerships-and-scale\/12422\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominating TV with Live Sports, Partnerships, and Scale\" \/>\n<meta property=\"og:description\" content=\"What is always number one when it comes to television? 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