{"id":12424,"date":"2024-10-10T15:31:47","date_gmt":"2024-10-10T19:31:47","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/how-long-form-content-on-youtube-is-reshaping-brand-engagement-with-creators\/"},"modified":"2026-05-13T15:34:40","modified_gmt":"2026-05-13T19:34:40","slug":"how-long-form-content-on-youtube-is-reshaping-brand-engagement-with-creators","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-long-form-content-on-youtube-is-reshaping-brand-engagement-with-creators\/12424\/","title":{"rendered":"How Long-Form Content on YouTube is Reshaping Brand Engagement with Creators"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While short-form content has dominated in recent years, the resurgence of long-form, episodic YouTube videos is redefining how creators and brands engage with audiences, offering richer storytelling and deeper connections. 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