{"id":12470,"date":"2026-05-20T01:00:48","date_gmt":"2026-05-20T05:00:48","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/20\/re-air-mclaren-racings-louise-mcewen-on-building-a-fan-first-brand-on-and-off-the-track\/"},"modified":"2026-05-18T12:02:18","modified_gmt":"2026-05-18T16:02:18","slug":"re-air-mclaren-racings-louise-mcewen-on-building-a-fan-first-brand-on-and-off-the-track","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/re-air-mclaren-racings-louise-mcewen-on-building-a-fan-first-brand-on-and-off-the-track\/12470\/","title":{"rendered":"RE-AIR: McLaren Racing\u2019s Louise McEwen on Building a Fan-First Brand On and Off the Track"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Louise McEwen, CMO of McLaren Racing, joins Edelman\u2019s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand&#8217;s racing legacy.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-trustmakers\/id1602275320\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/2nR6VmuGWCWYtoTiqNN40B\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=MtnrMC7Y35A&#038;list=PL-icMDl-65xqkEeYsIkIKPZaDumi4fTTv\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" 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innovation.<\/p>\n","protected":false},"author":7,"featured_media":12471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,25],"class_list":["post-12470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-the-trustmakers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RE-AIR: McLaren Racing\u2019s Louise McEwen on Building a Fan-First Brand On and Off the Track | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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