{"id":12483,"date":"2026-05-18T14:34:45","date_gmt":"2026-05-18T18:34:45","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/18\/building-the-next-generation-of-agency-talent-in-the-age-of-ai\/"},"modified":"2026-05-18T14:34:45","modified_gmt":"2026-05-18T18:34:45","slug":"building-the-next-generation-of-agency-talent-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/building-the-next-generation-of-agency-talent-in-the-age-of-ai\/12483\/","title":{"rendered":"Building the Next Generation of Agency Talent in the Age of AI"},"content":{"rendered":"\n

On this episode of Agency Alchemy, we sit down with Rob Cherof, Founder and President of Rocket Camp, for a wide-ranging conversation about the future of agency talent, mentorship, and creativity in an AI-driven industry.<\/p>\n\n\n\n\n\n\n\n

Drawing from decades of experience at some of advertising\u2019s most iconic agencies \u2014 and his work developing young professionals through the 4A\u2019s Institute for Advanced Advertising Studies \u2014 Rob shares why the industry\u2019s obsession with efficiency may be coming at the expense of human growth. From hybrid work and the loss of apprenticeship culture to the importance of giving young talent \u201cmore at-bats,\u201d Rob argues that agencies need to rethink how they train, nurture, and challenge the next generation.<\/p>\n\n\n\n\n\n\n\n

We also explore Atlanta\u2019s evolution into a major marketing hub, why interdisciplinary collaboration matters more than ever, and how AI can accelerate thinking without replacing the critical human skills that make great advertising possible.<\/p>\n\n\n\n\n

Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n
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