{"id":125,"date":"2021-01-04T09:00:23","date_gmt":"2021-01-04T14:00:23","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/01\/04\/yellow-gray-what-the-pantone-colors-of-the-year-say-about-our-2021-outlook\/"},"modified":"2021-01-04T09:00:23","modified_gmt":"2021-01-04T14:00:23","slug":"yellow-gray-what-the-pantone-colors-of-the-year-say-about-our-2021-outlook","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/yellow-gray-what-the-pantone-colors-of-the-year-say-about-our-2021-outlook\/125\/","title":{"rendered":"Yellow &amp; Gray: What the PANTONE Colors of the Year Say About Our 2021 Outlook"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc420986 = window.plc420986 || 0;\n            document.write('<' + 'div id=\"placement_420986_' + plc420986+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,420986, [300,250], 'placement_420986_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc420986++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><em><strong>By Tracey Pattani, CEO, BSSP<\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">2020 was a year covered in chaos and a constant stream of perspectives trying to find sense in it. A dark year for sure.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The holiday season offered respite and felt special because it re-centered us on gratefulness, family and the little things that matter most.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Now, we are back in the midst of all the weighty noise fighting for our attention.\u00a0Yet, a very interesting signal pierced through as 2020 came to a close.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A few weeks ago, Pantone announced the 2021 colors of the year: Yellow and Gray.\u00a0\u00a0Or rather,\u00a0PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Yellow and Gray.\u00a0 Two colors that in ordinary times are fine, not striking.\u00a0In fact, a\u00a0Dulux paint survey once found that yellow is our least favorite color.\u00a0Yet now it couldn&#8217;t be more meaningful.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">A simple and perfect decision instantly understood by all. Two colors that express one foot in our feelings of sadness and gloom and one foot in our feelings of hope and optimism.\u00a0 What immense strategic value this brings in reminding us about the importance of resilience and finding opportunity.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A key role for leaders in 2021 and beyond will be to model these values.\u00a0 To demonstrate that for every gray setback, there is an illuminating comeback. That new opportunities arise out of forced and unwelcome change. And leaders must be given the space by their stakeholders to manage this ebb and flow, as long as it is moving in the \u201cbright\u201d direction.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s also a hint of confluence in Pantone\u2019s choice. Two colors joining together to create ultimate, illuminating meaning.\u00a0 Our business is to look at things from different angles, coming from different people, of different colors, and combine those thoughts in a way that is new and hasn\u2019t been considered.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a great reminder in here that often the best insight is found in the quietest of signals. You have to look closely. You have to listen carefully. Last year, I was overwhelmed by the nonstop headlines of loss and change. When this little piece of Pantone value somehow got my attention and made me think about this balance of emotion and experience in a renewed way. I found something interesting in it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It even lends us a new language for checking in with each other.\u00a0 Are you feeling Team Yellow or Team Gray today?\u00a0 \u00a0Understanding how individual moods are shaping the discussion can shed light on the unseen emotional obstacles affecting the team and ways to help them move forward.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Now that&#8217;s interesting.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc420987 = window.plc420987 || 0;\n            document.write('<' + 'div id=\"placement_420987_' + plc420987+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,420987, [300,250], 'placement_420987_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc420987++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray.\u00a0 Two colors that in ordinary times are fine, not striking.<\/p>\n","protected":false},"author":7,"featured_media":126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[2],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yellow &amp; Gray: What the PANTONE Colors of the Year Say About Our 2021 Outlook | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/yellow-gray-what-the-pantone-colors-of-the-year-say-about-our-2021-outlook\/125\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow &amp; Gray: What the PANTONE Colors of the Year Say About Our 2021 Outlook\" \/>\n<meta property=\"og:description\" content=\"A few weeks ago, Pantone announced the 2021 colors of the year. 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