{"id":12540,"date":"2026-06-01T12:17:43","date_gmt":"2026-06-01T16:17:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/01\/marketing-the-way-the-brain-works-with-michael-roberts-metlife\/"},"modified":"2026-07-13T12:13:11","modified_gmt":"2026-07-13T12:13:11","slug":"marketing-the-way-the-brain-works-with-michael-roberts-metlife","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-the-way-the-brain-works-with-michael-roberts-metlife\/12540\/","title":{"rendered":"Marketing the Way the Brain Works with Michael Roberts, MetLife"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world&#8217;s most recognized financial institutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, he gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation. If you have ever wanted to understand what separates a brand moment that sticks from one that fades, this one is for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to sponsor or be featured on an episode?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Reach out to our team today: <a href=\"mailto:contact@sightlinelive.com\">contact@sightlinelive.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join our newsletter for industry news and expert insights before anyone else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f <a href=\"https:\/\/www.sightlinelive.com\/join\">https:\/\/www.sightlinelive.com\/join<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us and follow our growing community:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f LinkedIn: <a href=\"https:\/\/www.linkedin.com\/company\/sightline-live\/\">https:\/\/www.linkedin.com\/company\/sightline-live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Instagram: <a href=\"https:\/\/www.instagram.com\/sightline.live\/\">https:\/\/www.instagram.com\/sightline.live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the complete SIGHTLINE world:<a href=\"https:\/\/www.sightlinelive.com\/\"> https:\/\/www.sightlinelive.com\/<\/a><\/p>\n\n\n\n<h3 id=\"h-listen-to-all-episodes-on-your-favorite-podcast-platform\" class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/sightline-live\/id1891365005\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/61HCbVKPQXAr14FV1twKYn\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U68qe7FjLNDnExbZ26tlKqfj\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, 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has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Michael Roberts discusses how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation.<\/p>\n","protected":false},"author":7,"featured_media":12541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,44],"class_list":["post-12540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-sightline-live"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing the Way the Brain Works with 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