{"id":12565,"date":"2026-06-01T18:10:56","date_gmt":"2026-06-01T22:10:56","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/01\/why-execution-curiosity-and-ai-governance-will-define-the-next-generation-of-agencies\/"},"modified":"2026-06-01T18:10:56","modified_gmt":"2026-06-01T22:10:56","slug":"why-execution-curiosity-and-ai-governance-will-define-the-next-generation-of-agencies","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-execution-curiosity-and-ai-governance-will-define-the-next-generation-of-agencies\/12565\/","title":{"rendered":"Why Execution, Curiosity, and AI Governance Will Define the Next Generation of Agencies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode of Agency Alchemy, we sit down with Justin Tobin, Founder and President of Gather, to explore why the traditional agency model is being challenged by a new generation of more agile, action-oriented organizations. Drawing on his experience leading global digital strategy at American Express during the rise of social media and mobile, Justin shares the frustrations that inspired Gather\u2019s creation and explains why clients increasingly need partners who can execute alongside them\u2014not simply deliver recommendations.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The conversation dives into Gather\u2019s unique \u201cdouble opt-in\u201d talent model, the concept of the \u201cagency with agency,\u201d and why flexibility, trust, and entrepreneurial thinking are becoming competitive advantages in an industry grappling with AI, talent transformation, and changing workplace expectations.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Justin also shares his perspective on AI as both a tool and a teammate, why every organization should rethink who owns AI strategy, and how the emerging role of a Chief Resource Officer could help businesses manage a workforce that increasingly includes both humans and intelligent systems.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agency-alchemy\/id1794627047\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/66fTTNlOc0t3FksPuspTVq\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/youtu.be\/gsUb1PkQ5vM?si=tLfDdycaWOqj8eru\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe title=\"Why Execution, Curiosity, and AI Governance Will Define the Next Generation of Agencies\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=cxz32-1adb03f-pb&amp;from=pb6admin&amp;share=0&amp;download=0&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=none&amp;btn-skin=60a0c8\" loading=\"lazy\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Guest Justin Tobin, Founder and President of Gather, explores why the traditional agency model is being challenged by a new generation of more agile, action-oriented organizations.<\/p>\n","protected":false},"author":7,"featured_media":12566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[29,23],"class_list":["post-12565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-agency-alchemy","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Execution, Curiosity, and AI Governance Will Define the Next Generation of Agencies | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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