{"id":12608,"date":"2026-06-09T01:37:31","date_gmt":"2026-06-09T05:37:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/09\/the-algorithm-killed-the-gen-z-monolith\/"},"modified":"2026-06-09T13:07:57","modified_gmt":"2026-06-09T17:07:57","slug":"the-algorithm-killed-the-gen-z-monolith","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/","title":{"rendered":"The Algorithm Killed the Gen Z Monolith"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Kris Yuan, Talent Producer, Portal A<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As a Gen Zer working in branded content, I\u2019m constantly asked to explain my generation in just a few simple terms. This quest for a \u201cGen Z Rulebook\u201d is understandable, but frustrating. If you can define a generation, you believe you can easily advertise to them. It makes strategizing, scaling, and selling feel straightforward\u2014but this logic collapses on contact with our reality.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These claims are often trend-based, fleeting, and frequently contradictory. What works in one moment or niche gets mistaken for a universal truth. We\u2019ve seen the cycle: mob wife versus tradwife, the parallel rise of 6-hour video essays and \u201ctouching grass\u201d anti-screen sentiment, and \u201cskibidi brainrot\u201d competing with productivity-maxxing. The trend lifecycle is so accelerated we can go from sunset blush to boyfriend blush to blush blindness all within a year.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At best, these rules are an oversimplification of the most diverse and well-educated generation yet (<a href=\"https:\/\/www.pewresearch.org\/social-trends\/2018\/11\/15\/early-benchmarks-show-post-millennials-on-track-to-be-most-diverse-best-educated-generation-yet\/\">Pew<\/a>). At worst, it\u2019s a recycled, dismissive narrative turning into the avocado toast fallacy of a new era. The truth is, as much as we want it to, the Gen Z monolith doesn\u2019t exist.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Subculture is the Monoculture<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">What makes Gen Z behavior unique isn\u2019t a shared list of likes, but a shared condition: we are the first generation of true digital natives. We grew up with the internet in our pockets, accustomed to hyper-personalization in every avenue. From our FYPs to targeted ads, we get to demand, and have come to expect, that our world is built for us. Difference is rewarded algorithmically; every interest can find a perfect niche community. The result is the total fragmentation of monoculture.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Our feeds are so finely tuned that when something unfamiliar slips through, the immediate reaction isn\u2019t curiosity, it&#8217;s confusion. Cue the comments: \u201cWhy am I on the wrong side of the internet?\u201d Consequently, what works in one corner of Gen Z can actively repel another. Any one-size-fits-all strategy is doomed.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So, how do you reach a generation that likes everything? You stop trying to reach \u201ca generation.\u201d You reach people. Subculture is the monoculture. The key is cultural listening: understanding what specific groups actually like and what behaviors already exist organically within their communities.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here&rsquo;s What Works<\/strong><\/h2>\r\n<h2 class=\"wp-block-heading\">Support Community Trends, Don&rsquo;t Hijack Them<\/h2>\n<p class=\"wp-block-paragraph\">Instead of forcing a trend, research where your brand appears organically. IKEA masterfully did this with its <a href=\"https:\/\/www.contagious.com\/en\/article\/news-and-views\/dronjons-dragan-a21ecce12f0c4175bc2c0ac97895f17f\">DR\u00d6NJ\u00d6NS &#038; DRAGAN<\/a> collection. The brand noticed that its product names were often used as place names in fantasy tabletop RPG home games. IKEA didn\u2019t invent this; they elevated it. They created elaborate fantasy room setups, hosted guided game sessions, and published a \u201clore manual\u201d of product names. They became a supporter within the community, someone who was in on the joke, not the butt of it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t seek the spotlight; improve the scenery. Nobody wants a billboard at their book club.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Let Creator Passion Lead Your Partnership<\/h2>\n<p class=\"wp-block-paragraph\">Finding the right niche is only half the battle. Brands must learn to step back and let the creators who own their space steer the collaboration. A perfect example is the <a href=\"https:\/\/bobbiegoods.com\/products\/bobbie-goods-x-ohuhu-marker-set\">partnership<\/a> between beloved TikTok artist Bobbie Goods and marker brand Ohuhu. Everything from content to packaging design was creator-first, and therefore, community-first. No scripted ad reads, no forced product close-ups. Just an artist genuinely excited about her tools.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When you partner with a community leader, they aren&#8217;t just a mouthpiece for your brand. Give them creative sovereignty, because their authenticity is the asset you\u2019re investing in.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Invest in Ambition, Not Just Eyeballs<\/h2>\n<p class=\"wp-block-paragraph\">True cultural listening means understanding what a community values, not just what it consumes. For Gen Z athletes, sharing one&#8217;s progress and passion is second nature. Online fitness communities are booming, and recognition and growth are ever-valuable. Dick\u2019s Sporting Goods\u2019 &#8220;<a href=\"https:\/\/adage.com\/influencers-creators\/aa-trends-t-mobile-doritos-starface\/\">Varsity Team<\/a>&#8221; program gets this. It doesn\u2019t just shout about products into the void. It\u2019s identifying emerging voices and offering a real pathway: a year-long contract, a gear stipend, and mentorship from athlete-creators like Tara Davis-Woodhall and Hunter Woodhall.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">By investing in creators&#8217; individual goals, you become the context for their authentic story. They champion your brand because it championed their journey first.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Start engaging with Gen Z as a dynamic network of individuals, communities, and cultures. In a world where every screen is monetized, where every feed contains ads, where young audiences have grown up decoding persuasion instinctively, broad messaging doesn\u2019t just fail, it signals laziness and lack of care.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The real recipe for success is good old genuine understanding. It requires moving beyond trend reports and engaging in deep, contextual listening within niche communities. It means supporting, not steering. We are not a demographic puzzle to be solved. We are a generation of individuals just trying to be seen and understood. The brands that take the time to do that, to listen, to contextualize, and to champion our existing passions, will be the ones we champion in return.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.<\/p>\n","protected":false},"author":21,"featured_media":12609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-12608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Algorithm Killed the Gen Z Monolith | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Algorithm Killed the Gen Z Monolith\" \/>\n<meta property=\"og:description\" content=\"The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T05:37:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T17:07:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Algorithm-Killed-the-Gen-Z.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"The Algorithm Killed the Gen Z Monolith\",\"datePublished\":\"2026-06-09T05:37:31+00:00\",\"dateModified\":\"2026-06-09T17:07:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/\"},\"wordCount\":859,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Algorithm-Killed-the-Gen-Z.jpg\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/\",\"name\":\"The Algorithm Killed the Gen Z Monolith | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Algorithm-Killed-the-Gen-Z.jpg\",\"datePublished\":\"2026-06-09T05:37:31+00:00\",\"dateModified\":\"2026-06-09T17:07:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Algorithm-Killed-the-Gen-Z.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Algorithm-Killed-the-Gen-Z.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-killed-the-gen-z-monolith\\\/12608\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Algorithm Killed the Gen Z Monolith\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\",\"name\":\"Becky Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"Becky Johnson\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Algorithm Killed the Gen Z Monolith | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/","og_locale":"en_US","og_type":"article","og_title":"The Algorithm Killed the Gen Z Monolith","og_description":"The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/","og_site_name":"AW360","article_published_time":"2026-06-09T05:37:31+00:00","article_modified_time":"2026-06-09T17:07:57+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Algorithm-Killed-the-Gen-Z.jpg","type":"image\/jpeg"}],"author":"Becky Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Becky Johnson","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/"},"author":{"name":"Becky Johnson","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4"},"headline":"The Algorithm Killed the Gen Z Monolith","datePublished":"2026-06-09T05:37:31+00:00","dateModified":"2026-06-09T17:07:57+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/"},"wordCount":859,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Algorithm-Killed-the-Gen-Z.jpg","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/","name":"The Algorithm Killed the Gen Z Monolith | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Algorithm-Killed-the-Gen-Z.jpg","datePublished":"2026-06-09T05:37:31+00:00","dateModified":"2026-06-09T17:07:57+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Algorithm-Killed-the-Gen-Z.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Algorithm-Killed-the-Gen-Z.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-killed-the-gen-z-monolith\/12608\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"The Algorithm Killed the Gen Z Monolith"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4","name":"Becky Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"Becky Johnson"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=12608"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12608\/revisions"}],"predecessor-version":[{"id":18076,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12608\/revisions\/18076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/12609"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=12608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=12608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=12608"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=12608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}