{"id":12641,"date":"2026-06-11T01:16:01","date_gmt":"2026-06-11T05:16:01","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/11\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/"},"modified":"2026-06-09T12:19:52","modified_gmt":"2026-06-09T16:19:52","slug":"the-power-of-the-pocket-how-podcast-advertising-drives-performance","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/","title":{"rendered":"The Power of the Pocket: How Podcast Advertising Drives Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Arthur Larrey, CEO at Audion<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Even though podcast advertising has become one of the most deeply embedded media behaviors in the U.S., it\u2019s still often evaluated as a niche awareness channel rather than a core performance environment.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But that disconnect is becoming increasingly difficult to justify. By some estimates, <a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2026\/\">58% of Americans<\/a> are now monthly podcast consumers, spending <a href=\"https:\/\/www.edisonresearch.com\/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar\/\">773 million hours<\/a> per week with the format \u2014 a nearly 355% increase over the last decade. At the same time, programmatic digital audio ad spend is projected to reach <a href=\"https:\/\/content-naf.emarketer.com\/programmatic-digital-audio-podcast-ad-spending-2025\">$2.59 billion<\/a> in 2026, accounting for more than 30% of all digital audio budgets.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">What this means is that today, podcasting boasts both scale and sustained attention. But podcasting also has an X factor that gives it a unique advantage: the power of the pocket.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why podcast ads are experienced differently<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Most podcast listening happens with the device out of sight: in a pocket, bag, car dashboard, or connected speaker. Listeners are commuting, exercising, cooking, walking, or multitasking rather than actively navigating content on a screen.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That context changes how advertising is consumed. Skipping a podcast ad generally requires deliberate action. Meanwhile, podcast advertising tends to be integrated into the listening experience through host-read or natively inserted formats, lower ad loads, and ad breaks that follow the rhythm of the content.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Listeners respond accordingly. According to a <a href=\"http:\/\/nielsen.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Nielsen-Podcasting-Today-Aug2025.pdf\">Nielsen<\/a> survey, 37% of listeners describe podcast ads as interesting, 37% as believable, and 36% as natural, while only 7% describe them as intrusive. In a word, podcast ads are encountered differently than many digital formats competing aggressively for visual attention. But why, exactly?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How podcast listening creates deeper engagement <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">More broadly, podcast advertising benefits from several conditions reinforcing one another at once. In addition to devices often being out of sight, ad formats are integrated into a content experience that requires sustained attention.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Together, these factors create an environment where ads are more consistently heard and processed, which makes the channel much more than a niche extension of audio media. In fact, today, podcasting has become one of the central ad-supported environments, second only to radio.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This is chiefly because of how podcast listening unfolds over time. Without visuals competing for attention, listeners actively construct meaning as they go. Hosts become familiar voices that audiences return to consistently, often over years. To point, <a href=\"http:\/\/nielsen.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Nielsen-Podcasting-Today-Aug2025.pdf\">62% of listeners<\/a> describe podcast hosts as likeable, 42% as credible, and 39% as relatable.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That trust translates into <a href=\"http:\/\/nielsen.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Nielsen-Podcasting-Today-Aug2025.pdf\">measurable engagement<\/a>. Across nearly 2,000 podcast advertising case studies, campaigns generated a 10-point lift in awareness, an 8-point lift in information seeking, and a 6-point lift in purchase intent. Additional benchmarks show 70% recall, 62% intent to seek, and 53% intent to share after podcast ad exposure. These are strong indicators that audiences are paying attention and retaining information.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What podcast advertising now requires from marketers<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As podcast advertising scales, the challenge shifts from access to execution \u2014 often beyond the audio environment. For example, <a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2026\/\">57% of Americans<\/a> now both listen to and watch podcasts, while YouTube accounts for 32% of daily podcast consumption time. That creates a fragmented ecosystem spanning audio apps, YouTube, connected TVs, and social environments.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To operate effectively across those environments, marketers will increasingly need outcome-based measurement, cross-platform activation, real-time optimization, and attribution that can be tied\u00a0 to business performance.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As those capabilities mature, podcast advertising will become easier to evaluate alongside broader performance channels rather than as a standalone awareness tactic.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Podcast advertising as a performance channel<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Podcast advertising has long influenced consumer behavior. What\u2019s changed today is our ability to measure and optimize against that influence at scale.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As podcast campaigns continue to generate strong performance <a href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Nielsen-Podcasting-Today-Aug2025.pdf\">across verticals<\/a> like retail, financial services, telecom, technology, travel, and CPG, the opportunity for marketers is clear: the channel capably combines large-scale reach with a listening environment built around sustained attention and lower resistance to advertising.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With the medium\u2019s expansion across streaming, video, and connected TV environments, it\u2019s now more critical than ever for brands to understand \u2014 and properly harness \u2014 the \u201cpower of the pocket\u201d as part of their performance strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Arthur Larrey, CEO at Audion Even though podcast advertising has become one of the most deeply embedded media behaviors in the U.S., it\u2019s still often evaluated as a niche [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":12642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[6],"topics":[2],"class_list":["post-12641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tech","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of the Pocket: How Podcast Advertising Drives Performance | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of the Pocket: How Podcast Advertising Drives Performance\" \/>\n<meta property=\"og:description\" content=\"By Arthur Larrey, CEO at Audion Even though podcast advertising has become one of the most deeply embedded media behaviors in the U.S., it\u2019s still often evaluated as a niche [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T05:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Power-of-the-Pocket.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"The Power of the Pocket: How Podcast Advertising Drives Performance\",\"datePublished\":\"2026-06-11T05:16:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/\"},\"wordCount\":676,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Power-of-the-Pocket.jpg\",\"keywords\":[\"Tech\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/\",\"name\":\"The Power of the Pocket: How Podcast Advertising Drives Performance | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Power-of-the-Pocket.jpg\",\"datePublished\":\"2026-06-11T05:16:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Power-of-the-Pocket.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/06\\\/The-Power-of-the-Pocket.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\\\/12641\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Power of the Pocket: How Podcast Advertising Drives Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\",\"name\":\"Becky Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"Becky Johnson\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Power of the Pocket: How Podcast Advertising Drives Performance | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/","og_locale":"en_US","og_type":"article","og_title":"The Power of the Pocket: How Podcast Advertising Drives Performance","og_description":"By Arthur Larrey, CEO at Audion Even though podcast advertising has become one of the most deeply embedded media behaviors in the U.S., it\u2019s still often evaluated as a niche [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/","og_site_name":"AW360","article_published_time":"2026-06-11T05:16:01+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Power-of-the-Pocket.jpg","type":"image\/jpeg"}],"author":"Becky Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Becky Johnson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/"},"author":{"name":"Becky Johnson","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4"},"headline":"The Power of the Pocket: How Podcast Advertising Drives Performance","datePublished":"2026-06-11T05:16:01+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/"},"wordCount":676,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Power-of-the-Pocket.jpg","keywords":["Tech"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/","name":"The Power of the Pocket: How Podcast Advertising Drives Performance | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Power-of-the-Pocket.jpg","datePublished":"2026-06-11T05:16:01+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Power-of-the-Pocket.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/The-Power-of-the-Pocket.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-the-pocket-how-podcast-advertising-drives-performance\/12641\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"The Power of the Pocket: How Podcast Advertising Drives Performance"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4","name":"Becky Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"Becky Johnson"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=12641"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12641\/revisions"}],"predecessor-version":[{"id":18087,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12641\/revisions\/18087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/12642"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=12641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=12641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=12641"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=12641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}