{"id":12728,"date":"2026-06-15T01:41:45","date_gmt":"2026-06-15T05:41:45","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/15\/how-the-future-feels-matty-ayres-on-design-empathy-and-engineering-brand-love\/"},"modified":"2026-06-17T23:36:48","modified_gmt":"2026-06-18T03:36:48","slug":"how-the-future-feels-matty-ayres-on-design-empathy-and-engineering-brand-love","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-the-future-feels-matty-ayres-on-design-empathy-and-engineering-brand-love\/12728\/","title":{"rendered":"How the Future Feels: Matty Ayres on Design, Empathy and Engineering Brand Love"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of Engineering Brand Love, Rick sits down with Matty Ayers, founder of Tiny Wins, the world\u2019s first \u201cfeeling studio,\u201d to explore why the future is not just something brands predict, but something they design.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">From digital interfaces and AI to urban transportation, IRL experiences and the emotional weight of modern technology, Ayers makes the case that great design is applied empathy: the intentional choices that make people feel considered before they ever arrive. Together, the conversation moves through the tension between prophecy and legacy, the role of fear and optimism in innovation, and why the most powerful brands are not simply building products, platforms or experiences, but shaping how people feel inside them.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"How the Future Feels: Matty Ayres on Design, Empathy and Engineering Brand Love\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=x56mb-1aeb3fa-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad 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style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic.png\" alt=\"\" class=\"wp-image-7394\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic.png 512w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Matty Ayers, founder of Tiny Wins, the world\u2019s first \u201cfeeling studio,\u201d joins to explore why the future is not just something brands predict, but something they design.<\/p>\n","protected":false},"author":7,"featured_media":10602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[42,23],"class_list":["post-12728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-engineering-brand-love","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How the Future Feels: Matty Ayres on Design, Empathy and Engineering Brand Love | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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