{"id":12739,"date":"2024-10-10T16:13:00","date_gmt":"2024-10-10T20:13:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/media-or-creative-why-a-data-led-combination-of-both-is-where-the-magic-happens\/"},"modified":"2026-06-14T16:18:05","modified_gmt":"2026-06-14T20:18:05","slug":"media-or-creative-why-a-data-led-combination-of-both-is-where-the-magic-happens","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/media-or-creative-why-a-data-led-combination-of-both-is-where-the-magic-happens\/12739\/","title":{"rendered":"Media or Creative? Why a Data-Led Combination of Both is Where the Magic Happens"},"content":{"rendered":"\n

For years, creatives and media strategists alike have debated what makes a greater impact on consumers and their purchase decisions. Creativity can be memorable, engaging, and even viral, but without properly reaching consumers in the right moments and mindsets, even the most buzzworthy creative does not guarantee effectiveness. To realize true success in a visual medium such as Out of Home, creative and media work in tandem to reach and engage consumers and achieve real world outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Join our panel of industry experts as they share perspectives on combining data-led OOH creativity and media to create meaningful connections with target audiences. <\/p>\n","protected":false},"author":7,"featured_media":12740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,3],"topics":[2],"class_list":["post-12739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nMedia or Creative? Why a Data-Led Combination of Both is Where the Magic Happens | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/media-or-creative-why-a-data-led-combination-of-both-is-where-the-magic-happens\/12739\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media or Creative? 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