{"id":12741,"date":"2024-10-10T16:18:22","date_gmt":"2024-10-10T20:18:22","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/talent-brand-go-hand-hand\/"},"modified":"2026-06-14T16:21:24","modified_gmt":"2026-06-14T20:21:24","slug":"talent-brand-go-hand-hand","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/talent-brand-go-hand-hand\/12741\/","title":{"rendered":"Talent &#038; Brand Go Hand &#038; Hand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 2024 the line between celebrity, talent and creators has become even more blurred with each title being involved in all facets of brand incubation, growth and marketing &#038; advertising. Whether a popular content creator or one of the greatest media personalities of all time, success comes with authenticity &#8211; one can be a more effective ambassador when a brand\u2019s mission is in sync with the talent\u2019s true interests and values. Hear from executives who\u2019ve helped some of the biggest names add \u2018marketer\u2019 to their IMDbs!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear from executives who\u2019ve helped some of the biggest names add \u2018marketer\u2019 to their IMDbs!<\/p>\n","protected":false},"author":21,"featured_media":12742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,3],"topics":[2],"class_list":["post-12741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Talent &amp; Brand Go Hand &amp; Hand | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/talent-brand-go-hand-hand\/12741\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talent &amp; 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