{"id":12745,"date":"2024-10-10T16:25:48","date_gmt":"2024-10-10T20:25:48","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/inside-takeitdown-the-advocacy-campaign-pushing-to-protect-kids-online\/"},"modified":"2026-06-14T16:30:42","modified_gmt":"2026-06-14T20:30:42","slug":"inside-takeitdown-the-advocacy-campaign-pushing-to-protect-kids-online","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/inside-takeitdown-the-advocacy-campaign-pushing-to-protect-kids-online\/12745\/","title":{"rendered":"Inside #TakeItDown, The Advocacy Campaign Pushing to Protect Kids Online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the late 1980s, child sexual abuse material was all but eliminated. But with high-speed broadband and end-to-end encryption, live-streaming, gaming platforms, the rise of AI and growth of social media, the amount of child sexual abuse material circulating online has exploded \u2013 and not enough is being done to keep children safe on technology company platforms.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While U.S. tech companies are legally required to report child sexual abuse imagery once they\u2019ve been made aware of it, they\u2019re not required to proactively search for it. There is also no punishment for platforms that don\u2019t remove it quickly, and there are no standards for transparency and accountability. #TakeItDown is a multimedia campaign designed to pressure policymakers to regulate Big Tech to proactively remove child sexual abuse material from their platforms. Uniting parents, partners, policymakers and influencers under one message, and elevating ChildFund\u2019s advocacy leadership in the USA, #TakeItDown contributed toward the passing of the Report Act in May 2024.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Our panel of experts will discuss the elements of successful advocacy campaigning and why #TakeItDown created a new urgency around the issue, ultimately driving change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our panel of experts will discuss the elements of successful advocacy campaigning and why #TakeItDown created a new urgency around the issue, ultimately driving change.<\/p>\n","protected":false},"author":7,"featured_media":12746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,4],"topics":[2],"class_list":["post-12745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inside #TakeItDown, The Advocacy Campaign Pushing to Protect Kids Online | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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