{"id":12754,"date":"2026-06-14T22:10:22","date_gmt":"2026-06-15T02:10:22","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/14\/the-fifa-world-cups-biggest-fan-its-grimace\/"},"modified":"2026-06-14T22:10:22","modified_gmt":"2026-06-15T02:10:22","slug":"the-fifa-world-cups-biggest-fan-its-grimace","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-fifa-world-cups-biggest-fan-its-grimace\/12754\/","title":{"rendered":"The FIFA World Cup\u2019s Biggest Fan? It&#8217;s Grimace!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Officially, the <a href=\"https:\/\/www.fifa.com\/en\/tournaments\/mens\/worldcup\/canadamexicousa2026\/mascots\" target=\"_blank\" rel=\"noopener\">FIFA World Cup 2026<\/a> has three mascots: Maple the Moose (Canada), Zayu the Jaguar (Mexico) and Clutch the Bald Eagle (USA). Unofficially, we\u2019re doling out an honorable mention to McDonald\u2019s beloved Grimace. The tournament has only begun, but the purple icon is already shaping up to be the competition\u2019s biggest fan.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/06\/grimace_fifa_world_cup_4.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald\u2019s, the official sponsor of the FIFA World Cup 2026, made the savvy decision to let Grimace represent the brand in this year\u2019s marketing push. The brand mascot is the only non-soccer icon to be featured on one of nine collectible cups in the new <a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/US-FIFA-world-cup-2026.html\" target=\"_blank\" rel=\"noopener\">FIFA World Cup 26<\/a> Meal from the fast-food chain.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While we don\u2019t know why Grimace was chosen in lieu of another McDonaldland asset, we have some educated guesses gleaned from years of reporting on the character. Previously, Grimace showed off his athletic side when he threw a pitch at a <a href=\"https:\/\/advertisingweek.com\/are-the-new-york-mets-in-their-grimace-era\/\" target=\"_blank\" rel=\"noopener\">2024 New York Mets game<\/a>.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">June is also Grimace\u2019s birthday month. You might recall he received his very own <a href=\"https:\/\/popicon.life\/mcdonalds-grimace-birthday\/\" target=\"_blank\" rel=\"noopener\">birthday meal<\/a> in 2023, complete with a purple shake.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/06\/grimace_fifa_world_cup_3.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Our math is as follows. Grimace\u2019s love for sports + a timely birthday + his goofy, yet endearing personality = one of the best brand mascots to receive FIFA World Cup visibility.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So far, Grimace has been having a ball celebrating with his biggest hits shared via social media. He\u2019s played (light) <a href=\"https:\/\/www.instagram.com\/mcdonalds\/reel\/DZaHVyfJ-uA\/\" target=\"_blank\" rel=\"noopener\">indoor soccer at McDonald\u2019s<\/a> with some of the biggest players in the world like Lamine Yamal, Son Heung-Min, and David Beckham.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/06\/grimace_fifa_world_cup_2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A few days later, the FIFA World Cup mascot trio were invited to celebrate <a href=\"https:\/\/www.tiktok.com\/@mcdonalds\/video\/7650567396578675998?lang=en\" target=\"_blank\" rel=\"noopener\">Grimace\u2019s birthday<\/a>. Grimace started the day GRWM-style on TikTok as he put on a special jersey and birthday hat and rode a party bus to McDonald\u2019s with the characters.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">They played soccer outside before heading inside to feast on the FIFA World Cup 26 Meal. As for which collectible cup everyone got, Maple, Zayu, Clutch, <em>and<\/em> Grimace all ended up getting the Grimace cup. What are the odds?!<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/06\/grimace_fifa_world_cup.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Grimace\u2019s most prolific moment in the spotlight (so far) put him on pitch at one of the FIFA World Cup events this past weekend. Towards the end of the TikTok video, Grimace confesses he made <a href=\"https:\/\/www.tiktok.com\/@mcdonalds\/video\/7650708677049060638?lang=en\" target=\"_blank\" rel=\"noopener\">\u201cone tinyy wish\u201d<\/a> to end up here.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/06\/grimace_fifa_world_cup_5.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe it was his birthday wish being granted already! We plan to stay connected with Grimace\u2019s adventures through the McDonald\u2019s social media accounts throughout the FIFA World Cup. Who knows where he\u2019ll end up next?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Image Credits: McDonald\u2019s<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s, the official sponsor of the FIFA World Cup 2026, made the savvy decision to let Grimace represent the brand in this year\u2019s marketing push.<\/p>\n","protected":false},"author":7,"featured_media":12755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-12754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The FIFA World Cup\u2019s Biggest Fan? 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