{"id":12760,"date":"2026-06-15T13:19:19","date_gmt":"2026-06-15T17:19:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/15\/the-future-of-media-and-advertising-in-a-fragmented-world-with-alan-wolk\/"},"modified":"2026-06-15T13:19:19","modified_gmt":"2026-06-15T17:19:19","slug":"the-future-of-media-and-advertising-in-a-fragmented-world-with-alan-wolk","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-media-and-advertising-in-a-fragmented-world-with-alan-wolk\/12760\/","title":{"rendered":"The Future of Media and Advertising in a Fragmented World with Alan Wolk"},"content":{"rendered":"

In this episode of The Sonic Truth Podcast, Scott Simonelli sits down with Alan Wolk, co-founder of TVREV and author of Over the Top<\/em>, to explore how fragmentation is reshaping the future of media, advertising, and culture.<\/p>\r\n

Alan shares his journey from law school to becoming one of the most influential voices in streaming TV, offering a clear view of how the decline of monoculture has changed the way audiences consume content and how brands reach them. The conversation focuses on the rise of \u201cfeudal media,\u201d the growing influence of AI and hyper-personalization, and why traditional mass media no longer works the way it once did.<\/p>\r\n

The discussion also looks at what these shifts mean for marketers, from the challenges of reaching audiences inside increasingly isolated media bubbles to the opportunities emerging for small businesses through CTV, AI tools, and more accessible advertising channels. Together, Scott and Alan explain why the future of media will reward brands that understand audience segmentation, speak the language of their customers, and adapt faster than the market around them.<\/p>\r\n

Listen to all episodes on your favorite podcast platform:<\/h3>\r\n

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