{"id":12807,"date":"2026-06-24T01:37:43","date_gmt":"2026-06-24T05:37:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/24\/ceos-need-clarity-of-vision-college-freshmen-might-be-their-best-teachers\/"},"modified":"2026-06-22T12:39:20","modified_gmt":"2026-06-22T16:39:20","slug":"ceos-need-clarity-of-vision-college-freshmen-might-be-their-best-teachers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ceos-need-clarity-of-vision-college-freshmen-might-be-their-best-teachers\/12807\/","title":{"rendered":"CEOs Need Clarity of Vision. College Freshmen Might Be Their Best Teachers."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Greg March, Co-Founder and CEO, Noble People<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Scroll through your feed this spring, and you\u2019ll see a familiar ritual: Seniors announcing where they\u2019re headed next.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I know it firsthand. Watching my son get into college was one of my proudest moments. It makes you nostalgic, thinking about these kids you watched grow up alongside your own, now stepping into early adulthood. It shows the power of staying positive, not being deterred, and showing up every single day.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It also reinforced something I believe is just as true for CEOs and businesses as it is for teenagers: If you want to accomplish something meaningful, clarity needs to be your guiding compass. Here\u2019s why:<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Clarify of Vision Turns Improbable Into Possible<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">After his sophomore year, my son hadn\u2019t played a single down of varsity football. He didn\u2019t really have any goals of getting into college. Then I took him to a football camp at a prestigious northeast liberal arts college.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Something clicked. He saw a version of what he wanted: a small, rigorous school close to home, where he could also play football.\u00a0 It was, by any realistic measure at the time, out of reach both on the field and in the classroom. It was a long shot.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But it was a specific goal.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It helped him focus, and the work followed. Grades climbed, from C\u2019s to A\u2019s. Training intensified. Opportunities came, and he capitalized. He earned playing time, a starting role, and then a spot in the county\u2019s senior all-star game. Eventually, improbability gave way to reality: an offer at a great school, a spot on the team, and an acceptance.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Along the way, there were still tough tests, bad games, bad practices, and nagging injuries. But when you\u2019re clear on where you want to go, you can ignore everything except the destination. And sometimes, you get there.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Clarity Is an Operating System<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Having a clear goal in mind can act as a central point for your business roadmap.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It can make goals visible and tangible, from financial and creative to operational. Once you have this in mind, you can ladder them down. Employees can consider how they contribute to those goals through their personal ambitions. Leaders can push teams to define what their department looks like when it doubles or triples, and then break that down into what needs to happen in a year, a quarter or even a month.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Clarity becomes the architecture for growth.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Clarity Helps You Show Up <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">None of this eliminates setbacks. There are bad games and nagging injuries. In business, there are bad hires, lost pitches, and lost clients. People make real mistakes.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But if you keep showing up \u2014 focused on where you\u2019re going \u2014 you\u2019ll get your wins, whether that\u2019s out on the field or in the board room. It\u2019s true for a high school athlete chasing a roster spot. It\u2019s just as true for a company chasing sustainable growth. \u00a0At the very least, you give yourself a real chance of success.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The formula isn\u2019t complicated. For teenagers, adults, individuals, and companies, it\u2019s all the same: Be clear on what you want. Stay positive. Don\u2019t get deterred. Show up every day. If you want to learn how it works, go watch your kids. And look no further than the class of 2030.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Greg March, Co-Founder and CEO, Noble People Scroll through your feed this spring, and you\u2019ll see a familiar ritual: Seniors announcing where they\u2019re headed next. I know it firsthand. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":12808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-12807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CEOs Need Clarity of Vision. 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