{"id":12846,"date":"2024-10-10T01:59:31","date_gmt":"2024-10-10T05:59:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/the-future-of-programmatic\/"},"modified":"2026-06-23T16:06:49","modified_gmt":"2026-06-23T20:06:49","slug":"the-future-of-programmatic","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-programmatic\/12846\/","title":{"rendered":"The Future of Programmatic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join our panel of top industry leaders at Advertising Week NYC as they explore the biggest challenges, opportunities and emerging trends reshaping programmatic advertising. This insightful session will delve into key topics including privacy, AI, CTV and the evolving landscape of targeting and measurement. You won&#8217;t want to miss this one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic\u2019s Future Across Channels \u2013 As programmatic expands beyond display ads to include CTV, audio, and more, cross-channel strategies and unified measurement will be key to its future success.<\/p>\n","protected":false},"author":21,"featured_media":12847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,5],"topics":[2],"class_list":["post-12846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future of Programmatic | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-programmatic\/12846\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Programmatic\" \/>\n<meta property=\"og:description\" content=\"Programmatic\u2019s Future Across Channels \u2013 As programmatic expands beyond display ads to include CTV, audio, and more, cross-channel strategies and unified measurement will be key to its future success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-programmatic\/12846\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T05:59:31+00:00\" \/>\n<meta property=\"article:modified_time\" 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