{"id":12848,"date":"2024-10-10T01:07:44","date_gmt":"2024-10-10T05:07:44","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/purpose-built-mission-driven-emergence-of-specialized-programmatic-platforms\/"},"modified":"2026-06-23T16:10:57","modified_gmt":"2026-06-23T20:10:57","slug":"purpose-built-mission-driven-emergence-of-specialized-programmatic-platforms","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/purpose-built-mission-driven-emergence-of-specialized-programmatic-platforms\/12848\/","title":{"rendered":"Purpose-Built & Mission-Driven: Emergence of Specialized Programmatic Platforms"},"content":{"rendered":"\n

Specialized, industry-specific programmatic platforms provide compelling alternatives to the leading, generalist platforms. Learn how these purpose-built platforms help agencies and clients elevate their creativity, differentiation and value. Dive deep into the ways they incorporate new data types, new AI applications and new measurement techniques. Explore real-world examples where programmatic moves beyond generic ad tech capabilities to reimagine how we construct purpose-built and mission-driven campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ll discuss all these topics, and more, via the lens and experiences of a healthcare DSP founder.<\/p>\n","protected":false},"author":21,"featured_media":12849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,47],"topics":[2],"class_list":["post-12848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2024-sessions","topics-editorial"],"acf":[],"yoast_head":"\nPurpose-Built & Mission-Driven: Emergence of Specialized Programmatic Platforms | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/purpose-built-mission-driven-emergence-of-specialized-programmatic-platforms\/12848\/\" \/>\n<meta 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\/>\n\t<meta property=\"og:image:height\" content=\"1371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/purpose-built-mission-driven-emergence-of-specialized-programmatic-platforms\\\/12848\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/purpose-built-mission-driven-emergence-of-specialized-programmatic-platforms\\\/12848\\\/\"},\"author\":{\"name\":\"Becky 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