{"id":12850,"date":"2024-10-10T16:11:18","date_gmt":"2024-10-10T20:11:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/rethinking-growth-how-brands-can-scale-mobile-success-beyond-the-usual-playbook\/"},"modified":"2026-06-23T16:25:20","modified_gmt":"2026-06-23T20:25:20","slug":"rethinking-growth-how-brands-can-scale-mobile-success-beyond-the-usual-playbook","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/rethinking-growth-how-brands-can-scale-mobile-success-beyond-the-usual-playbook\/12850\/","title":{"rendered":"Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobile apps are now table stakes for brands to drive growth, accounting for 88% of total mobile time and delivering conversion rates 3x higher than mobile websites. However, with the growing competition in mobile app advertising, finding the right media strategy to target and attract valuable users effectively is more crucial than ever.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this session, we\u2019ll sit down to explore how brands can create impactful omnichannel strategies that fuel business growth through mobile apps. We\u2019ll also dive into the specialized mobile app marketing strategies required for achieving scalable success beyond walled gardens, from leveraging first-party data to developing tailored measurement and creative strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic in-app ecosystem is messy\u2026but is a big opportunity.<\/p>\n","protected":false},"author":7,"featured_media":12851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,5],"topics":[2],"class_list":["post-12850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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