{"id":12853,"date":"2024-10-10T16:25:59","date_gmt":"2024-10-10T20:25:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/redefining-audience-targeting-with-generative-ai-in-a-privacy-first-world\/"},"modified":"2026-06-23T16:31:08","modified_gmt":"2026-06-23T20:31:08","slug":"redefining-audience-targeting-with-generative-ai-in-a-privacy-first-world","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/redefining-audience-targeting-with-generative-ai-in-a-privacy-first-world\/12853\/","title":{"rendered":"Redefining Audience Targeting with Generative AI in a Privacy-First World"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join us for an in-depth discussion on the evolving landscape of audience targeting, particularly in light of Google&#8217;s upcoming changes to cookie policies. We&#8217;ll explore how marketers can successfully navigate both cookie-reliant and cookieless environments by leveraging generative AI technologies like ContentGPT from PrimeAudience. Come and get inspired by new strategies that will empower you to stay ahead in the changing world of digital marketing.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this session, you&#8217;ll uncover cutting-edge techniques to connect with high-value audiences, ensuring your campaigns continue to thrive with or without third-party cookies. Learn how to harness AI-driven strategies to boost engagement, enhance user privacy, and deliver impactful advertising in an ever-changing, privacy-first digital world. Gain the knowledge and tools necessary to stay ahead in digital marketing&#8217;s next chapter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI technologies can provide new ways to find high-quality audiences for targeting.<\/p>\n","protected":false},"author":21,"featured_media":12854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,47],"topics":[2],"class_list":["post-12853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2024-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redefining Audience Targeting with Generative AI in a Privacy-First World | AW360<\/title>\n<meta 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