{"id":12890,"date":"2024-10-10T17:32:12","date_gmt":"2024-10-10T21:32:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/podcast-advertising-unleashed-strategies-for-national-reach-and-performance\/"},"modified":"2026-06-23T17:35:13","modified_gmt":"2026-06-23T21:35:13","slug":"podcast-advertising-unleashed-strategies-for-national-reach-and-performance","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/podcast-advertising-unleashed-strategies-for-national-reach-and-performance\/12890\/","title":{"rendered":"Podcast Advertising Unleashed: Strategies for National Reach and Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Podcast advertising now reaches 53% of the American population every month. With that, podcasts are the newest channel to noticeably drive awareness and recognition through reach, digital style tracking, and influencer-style engagement. Join us to learn just how far podcast advertising can take you, from identifying the points of diminishing return to exploring maximum viable reach. Should you spend $500k or $50M next year? The only wrong answer is $0.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us to learn just how far podcast advertising can take you, from identifying the points of diminishing return to exploring maximum viable reach.<\/p>\n","protected":false},"author":7,"featured_media":12891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,7],"topics":[2],"class_list":["post-12890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast Advertising Unleashed: Strategies for 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