{"id":12899,"date":"2026-06-24T09:37:27","date_gmt":"2026-06-24T13:37:27","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/24\/day-three-artsy-smartsy-advertising-and-reverse-media-buys\/"},"modified":"2026-07-13T12:19:47","modified_gmt":"2026-07-13T12:19:47","slug":"day-three-artsy-smartsy-advertising-and-reverse-media-buys","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/day-three-artsy-smartsy-advertising-and-reverse-media-buys\/12899\/","title":{"rendered":"Day Three: &#8220;Artsy-Smartsy&#8221; advertising and reverse media buys."},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from &#8220;Camp Cannes.&#8221; Navigating through the literal and metaphorical &#8220;melting&#8221; heat of Cannes\u2019 hump day, the crew dives into day three&#8217;s standout moments. From the massive rise of creators as the ultimate antithesis to AI, to surprising new ad opportunities hidden inside Apple and Snapchat maps. Plus, they look back at a busy day spent award judging, stepping onto a docked &#8220;dry yacht&#8221; to talk independent agencies, and sharing the stage with Burger King to explain how stripping away marketing fluff for radical vulnerability creates a whole new level of &#8220;artsy-smartsy&#8221; advertising. 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