{"id":12902,"date":"2024-10-09T12:40:20","date_gmt":"2024-10-09T16:40:20","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/09\/unmissable-brands-how-to-become-essential-in-peoples-lives\/"},"modified":"2026-06-24T13:03:56","modified_gmt":"2026-06-24T17:03:56","slug":"unmissable-brands-how-to-become-essential-in-peoples-lives","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/unmissable-brands-how-to-become-essential-in-peoples-lives\/12902\/","title":{"rendered":"Unmissable Brands: How to Become Essential in People\u2019s Lives"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The average adult makes 33,000 to 35,000 decisions each day: what to eat, what to wear, what to buy. They also have access to countless brands, but only a select few own the lion\u2019s share of the market. So what do these brands have in common? Consumers feel these companies are essential. With constantly shifting culture, digital and platform transformation, and an unpredictable economy, c-suite leaders will discuss their brand\u2019s path to becoming indispensable in people\u2019s lives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With constantly shifting culture, digital and platform transformation, and an unpredictable economy, c-suite leaders will discuss their brand\u2019s path to becoming indispensable in people\u2019s lives.<\/p>\n","protected":false},"author":7,"featured_media":12903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,4],"topics":[2],"class_list":["post-12902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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