{"id":12925,"date":"2024-10-09T18:32:34","date_gmt":"2024-10-09T22:32:34","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/09\/demystifying-ai-with-techradar-toms-guide-do-consumers-really-care\/"},"modified":"2026-06-24T18:36:56","modified_gmt":"2026-06-24T22:36:56","slug":"demystifying-ai-with-techradar-toms-guide-do-consumers-really-care","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/demystifying-ai-with-techradar-toms-guide-do-consumers-really-care\/12925\/","title":{"rendered":"Demystifying AI with TechRadar & Tom\u2019s Guide: Do consumers really care?"},"content":{"rendered":"\n

\u201cAI\u201d is the marketing buzzword of the day \u2014 from laptops to washing machines, consumers come across the term everywhere. But do they actually understand what it means \u2014 and do they even want all these AI products?<\/p>\n\n\n\n\n\n\n\n

Led by the experts at TechRadar and Tom\u2019s Guide, this session will dive into original research from Future around how everyday consumers perceive AI, the benefits they seek, and the barriers they face, uncovering key and strategic opportunities for tech brands on how best to engage and educate consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

What consumers REALLY think about AI \u2014 how to reach them in the right way, with the right messaging.<\/p>\n","protected":false},"author":21,"featured_media":12926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,47],"topics":[2],"class_list":["post-12925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2024-sessions","topics-editorial"],"acf":[],"yoast_head":"\nDemystifying AI with TechRadar & Tom\u2019s Guide: Do consumers really care? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/demystifying-ai-with-techradar-toms-guide-do-consumers-really-care\/12925\/\" \/>\n<meta property=\"og:locale\" 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property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/demystifying-ai-with-techradar-toms-guide-do-consumers-really-care\\\/12925\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/demystifying-ai-with-techradar-toms-guide-do-consumers-really-care\\\/12925\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Demystifying AI 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