{"id":12930,"date":"2024-10-09T18:44:05","date_gmt":"2024-10-09T22:44:05","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/09\/would-the-ad-industry-benefit-from-its-own-hrc-index\/"},"modified":"2026-06-24T18:50:34","modified_gmt":"2026-06-24T22:50:34","slug":"would-the-ad-industry-benefit-from-its-own-hrc-index","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/would-the-ad-industry-benefit-from-its-own-hrc-index\/12930\/","title":{"rendered":"Would the Ad Industry Benefit from its Own \u201cHRC Index?\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Very often when brands make a public misstep in their brand experience or messaging, they point to their HRC rating as proof of ironclad allyship. One problem: that metric rates workplace practices, not branding practices or comms integrity. So, what would a brand-focused look like? The possibilities include hiring and casting practices, political spend transparency and experiential safety measures. What are the meaningful measures \u2013 and what data do we need to find the right answers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unpack the brand and communications dynamics of allyship missteps towards LGBTQ+ community engagement<\/p>\n","protected":false},"author":7,"featured_media":12931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,3],"topics":[2],"class_list":["post-12930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Would the Ad Industry Benefit from its Own \u201cHRC Index?\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/would-the-ad-industry-benefit-from-its-own-hrc-index\/12930\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Would the Ad Industry Benefit from its Own \u201cHRC Index?\u201d\" \/>\n<meta property=\"og:description\" content=\"Unpack the brand and communications dynamics of allyship missteps towards LGBTQ+ community engagement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/would-the-ad-industry-benefit-from-its-own-hrc-index\/12930\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-09T22:44:05+00:00\" \/>\n<meta property=\"article:modified_time\" 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