{"id":12937,"date":"2026-06-25T09:22:59","date_gmt":"2026-06-25T13:22:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/06\/25\/day-four-gassing-up-your-peers-kitkat-heists-and-human-made-ideas\/"},"modified":"2026-07-13T12:19:59","modified_gmt":"2026-07-13T12:19:59","slug":"day-four-gassing-up-your-peers-kitkat-heists-and-human-made-ideas","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/day-four-gassing-up-your-peers-kitkat-heists-and-human-made-ideas\/12937\/","title":{"rendered":"Day Four: Gassing up your peers, KitKat heists, and human-made ideas."},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">For their final morning at &#8220;Camp Cannes,&#8221; Katy Hornaday is joined by Matt McNulty, Doug Hentges, and head of production Melany Esfeld to recap the festival&#8217;s final stretch. Fresh off a three-Lion win for Burger King, the crew breaks down standout creative work, including VML London\u2019s reactive KitKat Heist and a powerful, boundary-breaking victory for Venezuela. Katy and Melany share key takeaways from hosting their second annual all-female leadership &#8220;Supper Club,&#8221; discussing the industry shift from competition to community, the power of relentless female visionaries, and why protecting personal wellness actually makes the work better. Finally, the team looks ahead to the future of the industry\u2014celebrating &#8220;human-made&#8221; ideas over AI parlor tricks, defining why the best advertising doesn&#8217;t actually feel like advertising, and checking off the last boxes on their festival bingo card. 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href=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U6-eUmcMOuA19nKHOwKt2E13\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, 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stretch.<\/p>\n","protected":false},"author":7,"featured_media":12938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[48,23],"class_list":["post-12937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-live-from-camp-cannes","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Day Four: Gassing up your peers, KitKat heists, and human-made ideas. | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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