{"id":1302,"date":"2021-07-01T11:10:16","date_gmt":"2021-07-01T15:10:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/07\/01\/the-role-of-an-agency-in-todays-fast-changing-digital-media-ecosystem\/"},"modified":"2021-07-01T11:10:16","modified_gmt":"2021-07-01T15:10:16","slug":"the-role-of-an-agency-in-todays-fast-changing-digital-media-ecosystem","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-role-of-an-agency-in-todays-fast-changing-digital-media-ecosystem\/1302\/","title":{"rendered":"The Role of an Agency in Today\u2019s Fast-Changing Digital Media Ecosystem"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Presented with OpenX<\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment. In this session, hear from Seun Odeneye, MD of the UK and Ireland for Matterkind, and Emma Lacey, who oversees Buyer Development for OpenX in the EMEA region, about Matterkind\u2019s approach to digital, the changing expectations of agencies, and how Matterkind is positioning their clients to succeed in 2022 and beyond.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What You&#8217;ll Learn from This Session&#8230;<\/strong><\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Gain an understanding of how a top agency is viewing the digital media landscape today<\/li>\n \t<li>Hear examples of how Matterkind is ensuring their clients will be able to execute digital campaigns with so much industry change<\/li>\n \t<li>Find out what is &ldquo;coming next&rdquo; in digital advertising and leave the session with an understanding of key themes you should be thinking about<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment.<\/p>\n","protected":false},"author":7,"featured_media":1303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-1302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Role of an Agency in Today\u2019s Fast-Changing Digital Media Ecosystem | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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