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Designer Bailey Hikawa accidentally made an accessible product. And now it\u2019s sold by Apple and used by Disabled people everywhere. This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined.<\/p>\n\n\n\n
In this premiere episode of What Comes Next, hosts Keely Cat-Wells and Dana Randall chat with Bailey Hikawa to discuss her collaboration with Apple, the iterative process of building an iPhone grip that works for many bodies, and why meaningful design happens at the intersection of art and lived experience.<\/p>\n\n\n\n
Bailey discusses her process gathering insights from Disabled consumers, her budgetary considerations when designing an accessible product, and how she marketed the product authentically to the Disability community.<\/p>\n\n\n\n
In this episode:<\/p>\n\n\n\n
0:00 \u2014 Intro: What is the Hikawa PhoneGrip and Stand?<\/p>\n\n\n\n
1:45 \u2014 The Apple collaboration story<\/p>\n\n\n\n
5:30 \u2014 Designing with the disabilitycommunity<\/p>\n\n\n\n
10:15 \u2014 “Pressure is agift”, the creative process<\/p>\n\n\n\n
14:20 \u2014 Why phones are assistivedevices for everyone<\/p>\n\n\n\n
18:00 \u2014 Serving an \u201cinvisible\u201d market<\/p>\n\n\n\n
22:30 \u2014 Many designs for many bodies<\/p>\n\n\n\n
Learn more about the Hikawa iPhoneGrip and Stand:<\/p>\n\n\n\n
\u2060https:\/\/www.apple.com\/shop\/product\/hsje2zm\/a\/hikawa-grip-stand-for-iphone-magsafe-compatible-glow-blue\u2060<\/a><\/p>\n\n\n\n Learn more about Level Access: \u2060levelaccess.com\u2060<\/a>Learn more about Making Space: \u2060making-space.com\u2060<\/a><\/p>\n\n\n\n Follow Bailey Hikawa: @\u2060baileyhikawa\u2060<\/a>on Instagram<\/p>\n\n\n\n Follow Level Access: \u2060@LevelAccessA11y\u2060<\/a>on YouTube<\/p>\n\n\n\n Follow Making Space: @\u2060_making_space__\u2060<\/a>on Instagram<\/p>\n\n\n\n Follow Advertising Week: \u2060@advertisingweek\u2060<\/a>on Instagram<\/p>\n\n\n\n
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