{"id":13038,"date":"2026-07-07T15:38:34","date_gmt":"2026-07-07T19:38:34","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/07\/07\/evan-shapiro-has-a-map-for-the-future-of-media\/"},"modified":"2026-07-07T15:38:34","modified_gmt":"2026-07-07T19:38:34","slug":"evan-shapiro-has-a-map-for-the-future-of-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/evan-shapiro-has-a-map-for-the-future-of-media\/13038\/","title":{"rendered":"Evan Shapiro Has a Map for the Future of Media"},"content":{"rendered":"<p>Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.<\/p>\r\n<p>In a wide-ranging conversation, Evan shares his unconventional path from theater to media, explains how he uses data to challenge the industry\u2019s biggest assumptions, and makes the case for authenticity, transparency, and fearless personal branding.<\/p>\r\n<p>The conversation explores the collision of creativity and analytics, the rise of creator culture, changing consumer behavior, and what advertisers need to understand about a media universe that no longer revolves around a single screen, platform, or gatekeeper.<\/p>\r\n<p><strong>TAKEAWAYS<\/strong><\/p>\r\n<ul>\r\n<li>How Evan Shapiro became the media industry\u2019s leading cartographer<\/li>\r\n<li>Why data is essential for challenging long-held media myths<\/li>\r\n<li>What the creator economy is changing about content and advertising<\/li>\r\n<li>Why authenticity and transparency are becoming competitive advantages<\/li>\r\n<li>How creativity and analytics work together<\/li>\r\n<li>Where video, platforms, and consumer behavior are headed next<\/li>\r\n<\/ul>\r\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\r\n<p>\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-sonic-truth\/id1440856708\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/5tdVSILWq2Aqugg0NB47Nt\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/youtu.be\/6l2CCG_ipTM\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<p><\/a><\/p>\r\n<hr \/>\r\n<p><iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 315px;\" title=\"Evan Shapiro Has a Map for the Future of Media\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=3xpfw-1b08890-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=f6f6f6&amp;size=315\" width=\"100%\" height=\"315\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\r\n<hr \/>\r\n<p>&nbsp;<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.<\/p>\n","protected":false},"author":7,"featured_media":13039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,26],"class_list":["post-13038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-the-sonic-truth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evan Shapiro Has a Map for the Future of Media | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/evan-shapiro-has-a-map-for-the-future-of-media\/13038\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evan Shapiro Has a Map for the Future of Media\" \/>\n<meta property=\"og:description\" content=\"Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/evan-shapiro-has-a-map-for-the-future-of-media\/13038\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T19:38:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/evan-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1383\" \/>\n\t<meta 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