{"id":1317,"date":"2021-07-26T08:00:17","date_gmt":"2021-07-26T12:00:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/07\/26\/more-than-ever-we-all-need-the-olympics-this-year\/"},"modified":"2021-07-26T08:00:17","modified_gmt":"2021-07-26T12:00:17","slug":"more-than-ever-we-all-need-the-olympics-this-year","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/","title":{"rendered":"More Than Ever, We All Need The Olympics This Year"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376260 = window.plc376260 || 0;\n            document.write('<' + 'div id=\"placement_376260_' + plc376260+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376260, [300,250], 'placement_376260_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376260++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><strong><em>By Britt Fero, Founder and Principal,\u00a0<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.pbandseattle.com\/\"><strong>PB&#038;<\/strong><\/a><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Both individually and collectively, in less than 24 months, we\u2019ve experienced the wide-ranging impacts of COVID &#8211; from physical and mental health to inequities in our health system. We\u2019ve been embroiled in political elections and factions, felt the outrage around the murder of George Floyd and Anti-Asian hate crimes, and were bystanders to a siege of the US Capitol. In short, it\u2019s been 24 months defined by \u201cthe worst of us\u201d or certainly some unattractive parts of humanity.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In light of that, perhaps it\u2019s a blessing that the Tokyo Olympics were pushed to 2021. More than ever, as a national and even global community we need what the Olympic Movement provides &#8211; an antidote to the cultural tenor of the past two years; a push to exhibit \u201cthe best of us.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unity, not divide<\/strong>. \u201cIt\u2019s so nice seeing all the countries coming together\u201d was the lead to a conversation I recently overheard. As countries and athletes march in the Opening Ceremonies, viewers and participants alike can\u2019t help but feel the pride and camaraderie among everyone on that field. The energy is palpable and the shared emotions of earning a spot on the world stage, representing your country and achieving a dream can be felt far and wide. The Olympics offers a moment where individuals and collectives join together to cheer for each other, push each other forward and celebrate the power of the human spirit &#8211; without restraint. Kids can learn about other countries. Adults can see beyond politics. Borders disappear and for two weeks, we just embrace being human.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emerging Stronger.<\/strong> The Olympics has often been a showcase for \u2018comebacks\u2019 &#8211; Michael Phelps, Greg Louganis, Kerri Strug and the USA Hockey Team are notable. But there are also stories like that of <a href=\"https:\/\/www.youtube.com\/watch?v=t2G8KVzTwfw\">Derek Redmond<\/a> who tore his hamstring and still finished his race. Or <a href=\"https:\/\/www.youtube.com\/watch?v=BYQXYVwa4YE\">Wilma Rudolph<\/a> who overcame polio to compete at the Olympics. This event, this Movement, is a testament to the resilience and sometimes redemption. Perhaps it&#8217;s why many eagerly wondered if Ryan Lochte would swim this year and correct his personal history. No matter what \u2018bad\u2019 happens, the Olympics has shown that we can not only persevere but often &#8211; emerge stronger. So after several months of \u2018bad\u2019, perhaps the Olympics can serve as an example of global resilience, that life can feel \u2018normal\u2019 again &#8211; resulting in an incalculable burst of global confidence.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Changing Culture (and Sport) for the Better. <\/strong>\u201cHow do they do that?\u201d \u201cI could never do that!\u201d These are quintessential soundbites of viewers (and even announcers). As the best of the best compete on the world stage, accomplishment and achievement in sport are often the defining characteristics of the Olympics. But beyond the perfect 10s or record-shattering times, this is an event where even greater cultural accomplishments also have their moments: from the introduction of the IOC Refugee Olympic Team to having women compete in all sports on the Olympic program for the first time in 2012, to being a springboard for <a href=\"https:\/\/www.washingtonpost.com\/video\/sports\/how-a-black-power-salute-at-the-1968-olympics-changed-two-mens-lives\/2018\/05\/27\/3162fc76-61da-11e8-81ca-bb14593acaa6_video.html\">racism and civil rights conversations<\/a>. So while this year&#8217;s water cooler conversation is fueled by Alyson Felix as she sets out to prove that all women can be both a mom and a record-breaker; the Games have perpetually pushed not just sport &#8211; but the world forward.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Olympics, one of the most anticipated sporting events of the year, can\u2019t solve all of the problems that surround us, but for two weeks we can relish in the best of humanity. And it\u2019s my hope that perhaps it also kicks off the next chapter in culture. A chapter that calls for us to see through differences, find resolve, create renewed focus, and rise to new heights &#8211; both individually and collectively.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s to the next chapter of culture being defined by \u201cthe best of us.\u201d<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376261 = window.plc376261 || 0;\n            document.write('<' + 'div id=\"placement_376261_' + plc376261+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376261, [300,250], 'placement_376261_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376261++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>More than ever, as a national and even global community we need what the Olympic Movement provides &#8211; an antidote to the cultural tenor of the past two years; a push to exhibit \u201cthe best of us.\u201d<\/p>\n","protected":false},"author":7,"featured_media":1318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-1317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More Than Ever, We All Need The Olympics This Year | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Than Ever, We All Need The Olympics This Year\" \/>\n<meta property=\"og:description\" content=\"More than ever, as a national and even global community we need what the Olympic Movement provides - an antidote to the cultural tenor of the past two years; a push to exhibit \u201cthe best of us.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-26T12:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/07\/169olympics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"More Than Ever, We All Need The Olympics This Year\",\"datePublished\":\"2021-07-26T12:00:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/\"},\"wordCount\":667,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/169olympics-1.jpg\",\"keywords\":[\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/\",\"name\":\"More Than Ever, We All Need The Olympics This Year | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/169olympics-1.jpg\",\"datePublished\":\"2021-07-26T12:00:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/169olympics-1.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/07\\\/169olympics-1.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/more-than-ever-we-all-need-the-olympics-this-year\\\/1317\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More Than Ever, We All Need The Olympics This Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"More Than Ever, We All Need The Olympics This Year | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/","og_locale":"en_US","og_type":"article","og_title":"More Than Ever, We All Need The Olympics This Year","og_description":"More than ever, as a national and even global community we need what the Olympic Movement provides - an antidote to the cultural tenor of the past two years; a push to exhibit \u201cthe best of us.\u201d","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/","og_site_name":"AW360","article_published_time":"2021-07-26T12:00:17+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/07\/169olympics-1.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"More Than Ever, We All Need The Olympics This Year","datePublished":"2021-07-26T12:00:17+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/"},"wordCount":667,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/07\/169olympics-1.jpg","keywords":["Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/","name":"More Than Ever, We All Need The Olympics This Year | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/07\/169olympics-1.jpg","datePublished":"2021-07-26T12:00:17+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/07\/169olympics-1.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/07\/169olympics-1.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/more-than-ever-we-all-need-the-olympics-this-year\/1317\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"More Than Ever, We All Need The Olympics This Year"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"predecessor-version":[{"id":14491,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/1317\/revisions\/14491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/1318"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=1317"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}