{"id":1410,"date":"2021-07-01T08:00:58","date_gmt":"2021-07-01T12:00:58","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/07\/01\/the-2021-digital-advertising-manual-agency-edition\/"},"modified":"2021-07-01T08:00:58","modified_gmt":"2021-07-01T12:00:58","slug":"the-2021-digital-advertising-manual-agency-edition","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-2021-digital-advertising-manual-agency-edition\/1410\/","title":{"rendered":"The 2021 Digital Advertising Manual: Agency Edition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">New Opportunities to Drive Client Growth\n\n\n\n\n<strong>Preview the manual:<\/strong>\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/external\/615bb02d7c9f112287abfcdda9f09534\/lp_banner_21_GBL_DAM_Core_Slide6_800x200.png\" alt=\"\" class=\"wp-image-1411\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/external\/615bb02d7c9f112287abfcdda9f09534\/lp_banner_21_GBL_DAM_Core_Slide6_800x200.png 800w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/external\/615bb02d7c9f112287abfcdda9f09534\/lp_banner_21_GBL_DAM_Core_Slide6_800x200-300x75.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/external\/615bb02d7c9f112287abfcdda9f09534\/lp_banner_21_GBL_DAM_Core_Slide6_800x200-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/external\/5226dbb693a945ab8e005a69f64adb98\/lp_banner_21_GBL_DAM_Core_Slide7_8__800x200.png\" alt=\"\" class=\"wp-image-1412\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/external\/5226dbb693a945ab8e005a69f64adb98\/lp_banner_21_GBL_DAM_Core_Slide7_8__800x200.png 800w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/external\/5226dbb693a945ab8e005a69f64adb98\/lp_banner_21_GBL_DAM_Core_Slide7_8__800x200-300x75.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/external\/5226dbb693a945ab8e005a69f64adb98\/lp_banner_21_GBL_DAM_Core_Slide7_8__800x200-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n\n\n<strong>What&#8217;s inside:\u00a0<\/strong><\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li><strong>See how businesses are spending their marketing budgets.&nbsp;<\/strong>Find out what digital advertising channels are attracting more spend.<\/li>\n \t<li><strong>Explore big opportunities for every client.&nbsp;<\/strong>Learn about five new tactics worth exploring this year.<\/li>\n \t<li><strong>Get clarity on industry challenges.&nbsp;<\/strong>Advise your clients on how to react as the digital advertising industry reaches the next stage of maturity.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>BONUS:\u00a0<\/strong>When you fill out the form, you&#8217;ll receive more resources about campaign planning and the future of personalization.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Get your manual now!<\/p>\n\n\n\n\n<input id=\"126241_137233pi_126241_137233\" class=\"text\" maxlength=\"40\" name=\"126241_137233pi_126241_137233\" size=\"30\" type=\"text\" value=\"\" placeholder=\"First Name*\">\n<input id=\"126241_137235pi_126241_137235\" class=\"text\" maxlength=\"80\" name=\"126241_137235pi_126241_137235\" size=\"30\" type=\"text\" value=\"\" placeholder=\"Last Name*\">\n<input id=\"126241_137237pi_126241_137237\" class=\"text\" maxlength=\"255\" name=\"126241_137237pi_126241_137237\" size=\"30\" type=\"text\" value=\"\" placeholder=\"Business Email*\">\n<input id=\"126241_137239pi_126241_137239\" class=\"text\" maxlength=\"255\" name=\"126241_137239pi_126241_137239\" size=\"30\" type=\"text\" value=\"\" placeholder=\"Company*\">\n<select id=\"126241_137241pi_126241_137241\" class=\"select\" name=\"126241_137241pi_126241_137241\" required=\"\" onchange=\"\">\n<option selected value=\"\">Country*<\/option>\n<option value=\"1972485\">United States<\/option>\n<option value=\"1972967\">United Kingdom<\/option>\n<option value=\"1972969\">Australia<\/option>\n<option value=\"1972971\">Canada<\/option>\n<option value=\"1972973\">Afghanistan<\/option>\n<option value=\"1972487\">&Aring;land Islands<\/option>\n<option value=\"1972489\">Albania<\/option>\n<option value=\"1972491\">Algeria<\/option>\n<option value=\"1972493\">American Samoa<\/option>\n<option value=\"1972495\">Andorra<\/option>\n<option value=\"1972497\">Angola<\/option>\n<option value=\"1972499\">Anguilla<\/option>\n<option value=\"1972501\">Antarctica<\/option>\n<option value=\"1972503\">Antigua and Barbuda<\/option>\n<option value=\"1972505\">Argentina<\/option>\n<option value=\"1972507\">Armenia<\/option>\n<option value=\"1972509\">Aruba<\/option>\n<option value=\"1972511\">Austria<\/option>\n<option value=\"1972513\">Azerbaijan<\/option>\n<option value=\"1972515\">Bahamas<\/option>\n<option value=\"1972517\">Bahrain<\/option>\n<option value=\"1972519\">Bangladesh<\/option>\n<option value=\"1972521\">Barbados<\/option>\n<option value=\"1972523\">Belarus<\/option>\n<option value=\"1972525\">Belgium<\/option>\n<option value=\"1972527\">Belize<\/option>\n<option value=\"1972529\">Benin<\/option>\n<option value=\"1972531\">Bermuda<\/option>\n<option value=\"1972533\">Bhutan<\/option>\n<option value=\"1972535\">Bolivia<\/option>\n<option value=\"1972537\">Bonaire, Sint Eustatius and Saba<\/option>\n<option value=\"1972539\">Bosnia and Herzegovina<\/option>\n<option value=\"1972541\">Botswana<\/option>\n<option value=\"1972543\">Bouvet Island<\/option>\n<option value=\"1972545\">Brazil<\/option>\n<option value=\"1972547\">British Indian Ocean Territory<\/option>\n<option value=\"1972549\">Brunei Darussalam<\/option>\n<option value=\"1972551\">Bulgaria<\/option>\n<option value=\"1972553\">Burkina Faso<\/option>\n<option value=\"1972555\">Burundi<\/option>\n<option value=\"1972557\">Cambodia<\/option>\n<option value=\"1972559\">Cameroon<\/option>\n<option value=\"1972561\">Cape Verde<\/option>\n<option value=\"1972563\">Cayman Islands<\/option>\n<option value=\"1972565\">Central African Republic<\/option>\n<option value=\"1972567\">Chad<\/option>\n<option value=\"1972569\">Chile<\/option>\n<option value=\"1972571\">China<\/option>\n<option value=\"1972573\">Christmas Island<\/option>\n<option value=\"1972575\">Cocos (Keeling) Islands<\/option>\n<option value=\"1972577\">Colombia<\/option>\n<option value=\"1972579\">Comoros<\/option>\n<option value=\"1972581\">Congo<\/option>\n<option value=\"1972583\">Congo, the Democratic Republic of the<\/option>\n<option value=\"1972585\">Cook Islands<\/option>\n<option value=\"1972587\">Costa Rica<\/option>\n<option value=\"1972589\">C&ocirc;te d&#8217;Ivoire<\/option>\n<option value=\"1972591\">Croatia<\/option>\n<option value=\"1972593\">Cura&ccedil;ao<\/option>\n<option value=\"1972595\">Cyprus<\/option>\n<option value=\"1972597\">Czech Republic<\/option>\n<option value=\"1972599\">Denmark<\/option>\n<option value=\"1972601\">Djibouti<\/option>\n<option value=\"1972603\">Dominica<\/option>\n<option value=\"1972605\">Dominican Republic<\/option>\n<option value=\"1972607\">Ecuador<\/option>\n<option value=\"1972609\">Egypt<\/option>\n<option value=\"1972611\">El Salvador<\/option>\n<option value=\"1972613\">Equatorial Guinea<\/option>\n<option value=\"1972615\">Eritrea<\/option>\n<option value=\"1972617\">Estonia<\/option>\n<option value=\"1972619\">Ethiopia<\/option>\n<option value=\"1972621\">Falkland Islands (Malvinas)<\/option>\n<option value=\"1972623\">Faroe Islands<\/option>\n<option value=\"1972625\">Fiji<\/option>\n<option value=\"1972627\">Finland<\/option>\n<option value=\"1972629\">France<\/option>\n<option value=\"1972631\">French Guiana<\/option>\n<option value=\"1972633\">French Polynesia<\/option>\n<option value=\"1972635\">French Southern Territories<\/option>\n<option value=\"1972637\">Gabon<\/option>\n<option value=\"1972639\">Gambia<\/option>\n<option value=\"1972641\">Georgia<\/option>\n<option value=\"1972643\">Germany<\/option>\n<option value=\"1972645\">Ghana<\/option>\n<option value=\"1972647\">Gibraltar<\/option>\n<option value=\"1972649\">Greece<\/option>\n<option value=\"1972651\">Greenland<\/option>\n<option value=\"1972653\">Grenada<\/option>\n<option value=\"1972655\">Guam<\/option>\n<option value=\"1972657\">Guatemala<\/option>\n<option value=\"1972659\">Guernsey<\/option>\n<option value=\"1972661\">Guinea<\/option>\n<option value=\"1972663\">Guinea-Bissau<\/option>\n<option value=\"1972665\">Guyana<\/option>\n<option value=\"1972667\">Haiti<\/option>\n<option value=\"1972669\">Heard Island and McDonald Islands<\/option>\n<option value=\"1972671\">Holy See<\/option>\n<option value=\"1972673\">Honduras<\/option>\n<option value=\"1972675\">Hong Kong<\/option>\n<option value=\"1972677\">Hungary<\/option>\n<option value=\"1972679\">Iceland<\/option>\n<option value=\"1972681\">India<\/option>\n<option value=\"1972683\">Indonesia<\/option>\n<option value=\"1972685\">Iraq<\/option>\n<option value=\"1972687\">Ireland<\/option>\n<option value=\"1972689\">Isle of Man<\/option>\n<option value=\"1972691\">Israel<\/option>\n<option value=\"1972693\">Italy<\/option>\n<option value=\"1972695\">Jamaica<\/option>\n<option value=\"1972697\">Japan<\/option>\n<option value=\"1972699\">Jersey<\/option>\n<option value=\"1972701\">Jordan<\/option>\n<option value=\"1972703\">Kazakhstan<\/option>\n<option value=\"1972705\">Kenya<\/option>\n<option value=\"1972707\">Kiribati<\/option>\n<option value=\"1972709\">Korea, Republic of<\/option>\n<option value=\"1972711\">Kosovo<\/option>\n<option value=\"1972713\">Kuwait<\/option>\n<option value=\"1972715\">Kyrgyzstan<\/option>\n<option value=\"1972717\">Lao People&#8217;s Democratic Republic<\/option>\n<option value=\"1972719\">Latvia<\/option>\n<option value=\"1972721\">Lebanon<\/option>\n<option value=\"1972723\">Lesotho<\/option>\n<option value=\"1972725\">Liberia<\/option>\n<option value=\"1972727\">Libya<\/option>\n<option value=\"1972729\">Liechtenstein<\/option>\n<option value=\"1972731\">Lithuania<\/option>\n<option value=\"1972733\">Luxembourg<\/option>\n<option value=\"1972735\">Macao<\/option>\n<option value=\"1972737\">Macedonia<\/option>\n<option value=\"1972739\">Madagascar<\/option>\n<option value=\"1972741\">Malawi<\/option>\n<option value=\"1972743\">Malaysia<\/option>\n<option value=\"1972745\">Maldives<\/option>\n<option value=\"1972747\">Mali<\/option>\n<option value=\"1972749\">Malta<\/option>\n<option value=\"1972751\">Marshall Islands<\/option>\n<option value=\"1972753\">Mauritania<\/option>\n<option value=\"1972755\">Mauritius<\/option>\n<option value=\"1972757\">Mayotte<\/option>\n<option value=\"1972759\">Mexico<\/option>\n<option value=\"1972761\">Micronesia, Federated States of<\/option>\n<option value=\"1972763\">Moldova<\/option>\n<option value=\"1972765\">Monaco<\/option>\n<option value=\"1972767\">Mongolia<\/option>\n<option value=\"1972769\">Montenegro<\/option>\n<option value=\"1972771\">Montserrat<\/option>\n<option value=\"1972773\">Morocco<\/option>\n<option value=\"1972775\">Mozambique<\/option>\n<option value=\"1972777\">Myanmar<\/option>\n<option value=\"1972779\">Namibia<\/option>\n<option value=\"1972781\">Nauru<\/option>\n<option value=\"1972783\">Nepal<\/option>\n<option value=\"1972785\">Netherlands<\/option>\n<option value=\"1972787\">Netherlands Antilles<\/option>\n<option value=\"1972789\">New Caledonia<\/option>\n<option value=\"1972791\">New Zealand<\/option>\n<option value=\"1972793\">Nicaragua<\/option>\n<option value=\"1972795\">Niger<\/option>\n<option value=\"1972797\">Nigeria<\/option>\n<option value=\"1972799\">Niue<\/option>\n<option value=\"1972801\">Norfolk Island<\/option>\n<option value=\"1972803\">Northern Mariana Islands<\/option>\n<option value=\"1972805\">Norway<\/option>\n<option value=\"1972807\">Oman<\/option>\n<option value=\"1972809\">Pakistan<\/option>\n<option value=\"1972811\">Palau<\/option>\n<option value=\"1972813\">Palestinian Territories<\/option>\n<option value=\"1972815\">Panama<\/option>\n<option value=\"1972817\">Papua New Guinea<\/option>\n<option value=\"1972819\">Paraguay<\/option>\n<option value=\"1972821\">Peru<\/option>\n<option value=\"1972823\">Philippines<\/option>\n<option value=\"1972825\">Pitcairn<\/option>\n<option value=\"1972827\">Poland<\/option>\n<option value=\"1972829\">Portugal<\/option>\n<option value=\"1972831\">Puerto Rico<\/option>\n<option value=\"1972833\">Qatar<\/option>\n<option value=\"1972835\">Reunion<\/option>\n<option value=\"1972837\">Romania<\/option>\n<option value=\"1972839\">Russian Federation<\/option>\n<option value=\"1972841\">Rwanda<\/option>\n<option value=\"1972843\">Saint Barth&eacute;lemy<\/option>\n<option value=\"1972845\">Saint Helena, Ascension and Tristan da Cunha<\/option>\n<option value=\"1972847\">Saint Kitts and Nevis<\/option>\n<option value=\"1972849\">Saint Lucia<\/option>\n<option value=\"1972851\">Saint Martin (French part)<\/option>\n<option value=\"1972853\">Saint Pierre and Miquelon<\/option>\n<option value=\"1972855\">Saint Vincent and the Grenadines<\/option>\n<option value=\"1972857\">Samoa<\/option>\n<option value=\"1972859\">San Marino<\/option>\n<option value=\"1972861\">Sao Tome and Principe<\/option>\n<option value=\"1972863\">Saudi Arabia<\/option>\n<option value=\"1972865\">Senegal<\/option>\n<option value=\"1972867\">Serbia<\/option>\n<option value=\"1972869\">Seychelles<\/option>\n<option value=\"1972871\">Sierra Leone<\/option>\n<option value=\"1972873\">Singapore<\/option>\n<option value=\"1972875\">Sint Maarten (Dutch part)<\/option>\n<option value=\"1972877\">Slovakia<\/option>\n<option value=\"1972879\">Slovenia<\/option>\n<option value=\"1972881\">Solomon Islands<\/option>\n<option value=\"1972883\">Somalia<\/option>\n<option value=\"1972885\">South Africa<\/option>\n<option value=\"1972887\">South Georgia and the South Sandwich Islands<\/option>\n<option value=\"1972889\">South Sudan<\/option>\n<option value=\"1972891\">Spain<\/option>\n<option value=\"1972893\">Sri Lanka<\/option>\n<option value=\"1972895\">Sudan<\/option>\n<option value=\"1972897\">Suriname<\/option>\n<option value=\"1972899\">Svalbard and Jan Mayen<\/option>\n<option value=\"1972901\">Swaziland<\/option>\n<option value=\"1972903\">Sweden<\/option>\n<option value=\"1972905\">Switzerland<\/option>\n<option value=\"1972907\">Taiwan<\/option>\n<option value=\"1972909\">Tajikistan<\/option>\n<option value=\"1972911\">Tanzania<\/option>\n<option value=\"1972913\">Thailand<\/option>\n<option value=\"1972915\">Timor-Leste<\/option>\n<option value=\"1972917\">Togo<\/option>\n<option value=\"1972919\">Tokelau<\/option>\n<option value=\"1972921\">Tonga<\/option>\n<option value=\"1972923\">Trinidad And Tobago<\/option>\n<option value=\"1972925\">Tunisia<\/option>\n<option value=\"1972927\">Turkey<\/option>\n<option value=\"1972929\">Turkmenistan<\/option>\n<option value=\"1972931\">Turks and Caicos Islands<\/option>\n<option value=\"1972933\">Tuvalu<\/option>\n<option value=\"1972935\">Uganda<\/option>\n<option value=\"1972937\">Ukraine<\/option>\n<option value=\"1972939\">United Arab Emirates<\/option>\n<option value=\"1972941\">United States Minor Outlying Islands<\/option>\n<option value=\"1972943\">Uruguay<\/option>\n<option value=\"1972945\">Uzbekistan<\/option>\n<option value=\"1972947\">Vanuatu<\/option>\n<option value=\"1972949\">Venezuela<\/option>\n<option value=\"1972951\">Viet Nam<\/option>\n<option value=\"1972953\">Virgin Islands, British<\/option>\n<option value=\"1972955\">Virgin Islands, U.S.<\/option>\n<option value=\"1972957\">Wallis and Futuna<\/option>\n<option value=\"1972959\">Western Sahara<\/option>\n<option value=\"1972961\">Yemen<\/option>\n<option value=\"1972963\">Zambia<\/option>\n<option value=\"1972965\">Zimbabwe<\/option>\n<\/select>\n<select id=\"126241_137243pi_126241_137243\" class=\"select\" name=\"126241_137243pi_126241_137243\" required=\"\" onchange=\"\">\n<option selected value=\"\">I am a(n)*<\/option>\n<option value=\"1972975\">Advertiser<\/option>\n<option value=\"1972977\">Agency<\/option>\n<option value=\"1972979\">Publisher<\/option>\n<option value=\"1972981\">Journalist\/Press<\/option>\n<option value=\"1972983\">Industry Analyst\/Influencer<\/option>\n<\/select>\n<select id=\"126241_137245pi_126241_137245\" class=\"select\" name=\"126241_137245pi_126241_137245\" required=\"\" onchange=\"\">\n<option selected value=\"\">Area of Interest*<\/option>\n<option value=\"1972985\">Increase Website Conversions<\/option>\n<option value=\"1972997\">Drive Website Visits<\/option>\n<option value=\"1972999\">Retail Media<\/option>\n<option value=\"1972987\">Omnichannel &amp; Store Solutions<\/option>\n<option value=\"1972989\">Mobile App Advertising<\/option>\n<option value=\"1972991\">Increase Brand Awareness<\/option>\n<option value=\"1972993\">Partner with Criteo<\/option>\n<option value=\"1972995\">Website Monetization<\/option>\n<\/select>\n<input id=\"126241_137259pi_126241_137259_1973061\" name=\"126241_137259pi_126241_137259_1973061\" type=\"checkbox\" value=\"1973061\" placeholder=\"\">\n<label for=\"pi_extra_field\"><\/label><input id=\"pi_extra_field\" name=\"pi_extra_field\" type=\"text\">\n<input accesskey=\"s\" class=\"btn btn--primary\" type=\"submit\" value=\"Submit&nbsp; &rarr;\">\n\n<p class=\"wp-block-paragraph\">As Criteo is an international group, your personal identifiable information will be accessible to our different subsidiaries across the world. Please ensure you have read and understood our\u00a0<a class=\"contact\" href=\"https:\/\/www.criteo.com\/privacy\/corporate-privacy-policy\/\" target=\"_top\" rel=\"noopener\">privacy policy<\/a>\u00a0which states that you have a right of access, modification and erasure of your personal data. These rights may be exercised at any time by emailing\u00a0<a class=\"contact\" href=\"mailto:dpo@criteo.com\" target=\"_blank\" rel=\"noopener\">dpo@criteo.com<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"contact\" href=\"mailto:security@criteo.com\" target=\"_top\" rel=\"noopener\">Security issue?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how businesses are spending their marketing budgets.&nbsp;Find out what digital advertising channels are attracting more spend. Explore big opportunities for every client.&nbsp;Learn about five new tactics worth exploring this [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-1410","post","type-post","status-publish","format-standard","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2021 Digital Advertising Manual: Agency Edition | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-2021-digital-advertising-manual-agency-edition\/1410\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2021 Digital Advertising Manual: Agency Edition\" \/>\n<meta property=\"og:description\" content=\"See how businesses are spending their marketing budgets.&nbsp;Find out what digital advertising channels are attracting more spend. Explore big opportunities for every client.&nbsp;Learn about five new tactics worth exploring this [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-2021-digital-advertising-manual-agency-edition\/1410\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T12:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/external\/615bb02d7c9f112287abfcdda9f09534\/lp_banner_21_GBL_DAM_Core_Slide6_800x200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2021-digital-advertising-manual-agency-edition\\\/1410\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-2021-digital-advertising-manual-agency-edition\\\/1410\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"The 2021 Digital Advertising Manual: Agency 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