{"id":1515,"date":"2021-08-25T06:00:19","date_gmt":"2021-08-25T10:00:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/08\/25\/political-ads-persist-a-year-before-the-election\/"},"modified":"2021-08-25T06:00:19","modified_gmt":"2021-08-25T10:00:19","slug":"political-ads-persist-a-year-before-the-election","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/political-ads-persist-a-year-before-the-election\/1515\/","title":{"rendered":"Political Ads Persist . . . A Year Before the Election"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376247 = window.plc376247 || 0;\n            document.write('<' + 'div id=\"placement_376247_' + plc376247+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376247, [300,250], 'placement_376247_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376247++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"420\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/08\/image.jpg\" alt=\"governor dewine billboard\" class=\"wp-image-1517\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image-300x131.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image-768x336.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The billboards featuring DeWine are sponsored by a political organization called <a href=\"https:\/\/progressohio.org\/\">Progress Ohio<\/a>. Its downtown Columbus office is located blocks from a <a href=\"https:\/\/progressohio.org\/\">Lamar Advertising<\/a> digital billboard that displays the \u201cTell Governor DeWine to repeal\u201d message near Ohio\u2019s Capitol.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The call to action (call or tweet Governor DeWine) illustrates the interconnection between out of home media and social media.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Kantar media tracking says political ad-spending for out of home media increased 154 percent during the first half of 2021 compared to the same period in 2017.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After the 2020 election, the Democratic National Committee brought out of home media to thank senators who supported President Biden\u2019s Covid-relief legislation and to declare that America was \u201cback on track.\u201d<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"581\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/08\/image1.jpg\" alt=\"president biden thank you billboard\" class=\"wp-image-1518\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image1.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image1-300x182.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image1-768x465.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Today\u2019s out of home displays (immediately) communicate topics of the day. In coastal North Carolina, a Biden critic paid for two messages on a digital billboard lampooning the President\u2019s handling of the American exit from Afghanistan.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">One image showed Biden enjoying an ice cream cone, juxtaposed to a military helicopter leaving the US Embassy in Kabul. The other showed Biden peeking through window shades.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The billboard was NOT hacked, explained reporter Michael Praats at TV station WECT.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"737\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/08\/image2.jpg\" alt=\"billboard showing president biden eating ice cream\" class=\"wp-image-1519\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image2.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image2-300x230.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/08\/image2-768x590.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Donald Tedder of Tedder Outdoor Advertising said an anonymous buyer ordered the biting messages due to disappointment caused by the quick Taliban takeover of Afghanistan. Tedder said the customer first considered writing a letter to the newspaper but thought a billboard could have more impact.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.billboardinsider.com\/biden-billboard-poll-results\/\">Trade publication <strong><em>Billboard Insider<\/em><\/strong> worried that the anti-Biden ads went too far, but its reader survey<\/a> said most billboard operators would post these ads, citing free speech.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">What about recall?\u00a0 A sister-in-law in Ohio remember a red-white-and-blue \u201cImpeachment Now\u201d <a href=\"https:\/\/specialreports.oaaa.org\/maddog\/\" aria-label=\"billboard along interstate 70, read on OAAA\">billboard along Interstate 70<\/a> on the approach to Columbus (sponsored by a political action committee called Mad Dog).<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>That was more than three years ago,<\/u>which is an excellent outcome for advertising recall . . . in a State that has called itself <a href=\"https:\/\/ohiohistorycentral.org\/w\/Ohio%27s_State_Tourism_Slogans\" aria-label=\"the heart of it all, see on ohio history\">The Heart of It All<\/a>.<\/strong><\/p>\n\n\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376248 = window.plc376248 || 0;\n            document.write('<' + 'div id=\"placement_376248_' + plc376248+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376248, [300,250], 'placement_376248_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376248++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>Visiting in-laws in heartland Ohio showcased an important reminder about media trends:\u00a0 political messaging is 24\/7 even in non-election years.<\/p>\n","protected":false},"author":7,"featured_media":1516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-1515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Political Ads Persist . . . 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