{"id":1696,"date":"2021-10-06T08:30:28","date_gmt":"2021-10-06T12:30:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/10\/06\/marketing-the-pet-food-renaissance\/"},"modified":"2021-10-06T08:30:28","modified_gmt":"2021-10-06T12:30:28","slug":"marketing-the-pet-food-renaissance","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-the-pet-food-renaissance\/1696\/","title":{"rendered":"Marketing the Pet Food Renaissance"},"content":{"rendered":"\n

By Alex Hamillton, isobel\u00a0<\/span><\/a>copywriter<\/strong><\/em><\/p>\n\n\n\n\n\n

If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.<\/p>\n\n\n\n\n\n

The food-focused trends we humans have been getting our teeth into for the last decade have at last collided with pet-loving trends. This collision of two tectonic trends has created the healthiest, most flavoursome, most diverse selection of pet food our fluffy friends’ noses have ever sniffed.<\/p>\n\n\n\n\n\n

You won’t find many of these new fine dining pet foods in the supermarkets. Instead, they’re geared towards the online\/direct-to-consumer routes. Pet owners can cut out the middlemen ordering their supply often through subscription, much in the same way they stock up on their coffee pods, weekly groceries or recipe kits.<\/p>\n\n\n\n\n\n

It’s early days yet, but working from home trends don’t seem to be rowing back as some expected. There’s been a permanent shift in the psyche of work, towards flexibility, balance and general well-being. On top of that, many people have made huge commitments, moving further from their offices, or adopting fluffy family members \u2013\u00a0two things which are not easily reversed *.<\/p>\n\n\n\n\n\n