{"id":1705,"date":"2021-10-05T08:46:40","date_gmt":"2021-10-05T12:46:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/10\/05\/how-to-create-the-most-clickable-video-content-according-to-ai\/"},"modified":"2026-07-17T10:43:30","modified_gmt":"2026-07-17T10:43:30","slug":"how-to-create-the-most-clickable-video-content-according-to-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-to-create-the-most-clickable-video-content-according-to-ai\/1705\/","title":{"rendered":"How to Create the Most Clickable Video Content, According to AI"},"content":{"rendered":"\n<h2 id=\"h-which-colors-work-best-on-screen-how-many-people-should-you-cast-the-answers-are-as-much-about-science-as-they-are-about-art\" class=\"wp-block-heading\">Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>By&nbsp;<a href=\"https:\/\/www.shutterstock.com\/blog\/author\/bridget-johnston\">Bridget Johnston<\/a>&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shooting a brilliant video takes a fair amount of vision and instinct, no doubt. But, it can also take a lot of guesswork. How can you ever really know what will resonate with an audience, after all?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, that used to be the question. Now, artificial intelligence is here to help catch rising video trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using&nbsp;<a href=\"https:\/\/www.shutterstock.com\/discover\/shutterstock-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Shutterstock.AI<\/a>, we gathered data-driven insights into what key creative components are most likely to boost click-through rates (CTRs) for video ads. The technology analyzed 49,000 visual dimensions of every video in its data set to discover trends in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colors:<\/strong>\u00a0Which hues encourage interaction?<\/li>\n\n\n\n<li><strong>Casting:\u00a0<\/strong>How many people should appear on screen? What should they be doing and wearing?<\/li>\n\n\n\n<li><strong>Setting:<\/strong>\u00a0Is a video better off taking place outside or inside?<\/li>\n\n\n\n<li><strong>Editing Tips:<\/strong>\u00a0How long should your video be? Should it include your logo?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what AI found . . .<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-turquoise-and-rust-are-the-most-engaging-colors\" class=\"wp-block-heading\">Turquoise and Rust Are the Most Engaging Colors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shutterstock.com\/blog\/trends\/color-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Colors convey a lot of information<\/a>. They represent your brand\u2019s voice and support your actors\u2019 emotions. On a whole, the&nbsp;<a href=\"https:\/\/www.shutterstock.com\/blog\/psychological-color-palettes\" target=\"_blank\" rel=\"noreferrer noopener\">color choices<\/a>&nbsp;marketers make will deeply impact their campaign\u2019s performance. So, what hues to go with?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, the color palettes driving the most clicks are shades of&nbsp;<a href=\"https:\/\/www.shutterstock.com\/blog\/pantone-2020-color-classic-blue\" target=\"_blank\" rel=\"noreferrer noopener\">blue<\/a>&nbsp;and turquoise, and rusty and dusty&nbsp;<a href=\"https:\/\/www.shutterstock.com\/blog\/red-color-schemes-meaning\" target=\"_blank\" rel=\"noreferrer noopener\">reds<\/a>. The specific hex codes with the highest CTRs are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pastel turquoise #C0FFFF<\/li>\n\n\n\n<li>Turquoise\u00a0 #40C0C0<\/li>\n\n\n\n<li>Deep blue #004080<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rusty pink #C08080<\/li>\n\n\n\n<li>Deep rusty red #804040<\/li>\n\n\n\n<li>Pastel pink #FFC0C0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Consider featuring red autumn leaves against a bright blue sky, or a brick building near water. Even&nbsp;<a href=\"https:\/\/www.shutterstock.com\/blog\/neon-colors-history-design\" target=\"_blank\" rel=\"noreferrer noopener\">neon<\/a>&nbsp;red signs in the&nbsp;<a href=\"https:\/\/www.shutterstock.com\/blog\/indigo-navy-blue-color-design-history-combinations\" target=\"_blank\" rel=\"noreferrer noopener\">navy blue<\/a>&nbsp;night could drive clicks for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shutterstock.com\/blog\/wp-content\/uploads\/sites\/5\/2021\/08\/Venice-Sunset-1.jpg?w=750\" alt=\"Venice Sunset \" class=\"wp-image-184202\"\/><figcaption class=\"wp-element-caption\"><em>Refreshing blues and rusty reds have the highest CTRs of any video color palettes. Images via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/famous-pier-venice-while-sunset-florida-1751114069\" target=\"_blank\" rel=\"noreferrer noopener\">frank_peters<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/san-marco-venice-italy-dramatic-sunrise-1368898751\" target=\"_blank\" rel=\"noreferrer noopener\">Cara-Foto<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips on Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shutterstock.com\/video\/clip-1013563607-aerial-orbit-over-san-marco-square-sunrise\" target=\"_blank\" rel=\"noreferrer noopener\">Sunrise in Venice<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-24314912-beautiful-autumn-leaves-imakumano-kannonji-shrine-kyoto\" target=\"_blank\" rel=\"noreferrer noopener\">Autumn leaves<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shutterstock.com\/video\/clip-1015837420-light-neon-sign-%22gelato-pizza%22-outside-night\" target=\"_blank\" rel=\"noreferrer noopener\">Gelato Pizza neon<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-the-more-people-the-merrier-to-a-point\" class=\"wp-block-heading\">The More People, the Merrier (To a Point)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Videos without people have decent CTRs, but videos that include people are becoming increasingly more engaging. What\u2019s that perfect head count for your cast?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sweet spot is to include six people. In fact, videos with six people have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a 709% higher CTR than videos with seven people<\/li>\n\n\n\n<li>a 72% higher CTR than videos with no people<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shutterstock.com\/blog\/wp-content\/uploads\/sites\/5\/2021\/08\/Playing-Football-1.jpg?w=750\" alt=\"Playing Football \" class=\"wp-image-184219\"\/><figcaption class=\"wp-element-caption\"><em>If six is too many, videos with three people have the second highest click-through rate. Images via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/group-children-playing-football-friends-park-1447101812\" target=\"_blank\" rel=\"noreferrer noopener\">Monkey Business Images<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/high-angle-shot-asian-young-six-1919256497\" target=\"_blank\" rel=\"noreferrer noopener\">aslysun<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips on Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1054057853-young-people-outdoor-sport-six-happy-children\" target=\"_blank\" rel=\"noreferrer noopener\">Summer camp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1021722520-high-school-team-playing-basketball-indoors-practicing\" target=\"_blank\" rel=\"noreferrer noopener\">Indoor basketball<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1067438273-high-angle-shot-asian-young-six-friends\" target=\"_blank\" rel=\"noreferrer noopener\">Restaurant selfie<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Costuming can also impact a video\u2019s performance. Videos featuring people wearing coats currently have the best CTR, up 29% from this time last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sweaters and scarves have also surged in clickability, with CTRs up 150% and 33%, respectively. (Perhaps that\u2019s because, in certain parts of the world, consumers are starting to prepare for cooler weather.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shutterstock.com\/blog\/wp-content\/uploads\/sites\/5\/2021\/08\/Senior-Man-in-Leather-Jacket-1.jpg?w=750\" alt=\"Senior Man in Leather Jacket \" class=\"wp-image-184233\"\/><figcaption class=\"wp-element-caption\"><em>Other top-performing clothing items include leather jackets and long-sleeve shirts. Images via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/portrait-senior-man-scarf-leather-jacket-42405790\" target=\"_blank\" rel=\"noreferrer noopener\">PT Images<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/stylish-young-man-on-sidewalk-bench-1877436517\" target=\"_blank\" rel=\"noreferrer noopener\">Cavan Images<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips on Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1041282151-slow-motion-cheerful-asian-woman-looking-mobile\" target=\"_blank\" rel=\"noreferrer noopener\">Cheerful businesswoman<\/a>\u00a0(wearing a sweater)<\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1043003380-attractive-african-young-businessman-wearing-autumn-outfit\" target=\"_blank\" rel=\"noreferrer noopener\">Young businessman<\/a>\u00a0(autumn attire)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As far as what people should be doing in videos, AI says that&nbsp;<em>sitting&nbsp;<\/em>currently has the highest engagement rate of any activity (its CTR has gone up 117% since this time last year).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eating is also popular. The CTR of videos featuring meals has spiked 136% since summer 2020.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shutterstock.com\/blog\/wp-content\/uploads\/sites\/5\/2021\/08\/Dinner-Party2-1.jpg?w=750\" alt=\"Dinner Party \" class=\"wp-image-184238\"\/><figcaption class=\"wp-element-caption\"><em>Need another option? Dating has the third highest engagement rate. Images via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/friends-will-be-group-cheerful-young-492007186\" target=\"_blank\" rel=\"noreferrer noopener\">G-Stock Studio<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/couple-enjoying-date-outdoor-restaurant-1895722567\" target=\"_blank\" rel=\"noreferrer noopener\">Erickson Stock Images<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips on Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1034386763-best-friends-hugging-celebrating-garden-party-happy\" target=\"_blank\" rel=\"noreferrer noopener\">Garden party<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-20493940-kids-having-meal-school-cafeteria-4k\" target=\"_blank\" rel=\"noreferrer noopener\">School kids<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1048063186-happy-family-enjoy-breakfast-together-cheerful-young\" target=\"_blank\" rel=\"noreferrer noopener\">Family breakfast<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-the-outdoors-are-great-indeed\" class=\"wp-block-heading\">The Outdoors Are Great, Indeed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to clickability, outdoor settings outrank indoor ones. In fact, videos tagged as having a nature setting show a 15% higher CTR than their nature-free counterparts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1011039152-buddhist-prayer-flags-himalaya-mountains-annapurna-base\" target=\"_blank\" rel=\"noreferrer noopener\">Buddhist prayer flags<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1058382886-active-mother-her-little-son-climbing-mountain\" target=\"_blank\" rel=\"noreferrer noopener\">Family mountain climbing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1052137894-tourists-flock-thailand%E2%80%99s-red-lotus-lake\" target=\"_blank\" rel=\"noreferrer noopener\">Thailand\u2019s Red Lotus Lake<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Planning to shoot indoors anyway? By selecting clips with the best props, you can optimize your video\u2019s performance. Specifically, AI tells us that computers, plants, posters, and photographs all have rising CTRs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shutterstock.com\/blog\/wp-content\/uploads\/sites\/5\/2021\/08\/Winter-Garden-1.jpg?w=750\" alt=\"Winter Garden \" class=\"wp-image-184242\"\/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/www.huffpost.com\/entry\/millennials-obsessed-houseplants-instagram_l_5d7a976de4b01c1970c433b9\" target=\"_blank\" rel=\"noreferrer noopener\">Plants saw the biggest increase in CTR<\/a>, up 73% this year. Images via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/woman-sitting-on-lounge-winter-garden-1895591215\" target=\"_blank\" rel=\"noreferrer noopener\">Kniel Synnatzschke \/&nbsp;Westend61<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/young-woman-using-laptop-small-gardening-1895468800\" target=\"_blank\" rel=\"noreferrer noopener\">Vasily Pindyurin \/&nbsp;Westend61<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1034534399-young-african-american-man-using-laptop-cafe\" target=\"_blank\" rel=\"noreferrer noopener\">Listening to music<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1054721057-family-memories-cheerful-married-couple-elderly-man\" target=\"_blank\" rel=\"noreferrer noopener\">Memories<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And, of course, seasonal settings are always in vogue. Classrooms have a 72% higher CTR this August compared to last, perhaps because some&nbsp;<a href=\"https:\/\/www.washingtonpost.com\/education\/schools-start-in-person-pandemic-masks\/2021\/08\/09\/29e7fb6c-f8b4-11eb-9c0e-97e29906a970_story.html\" target=\"_blank\" rel=\"noreferrer noopener\">school systems are going back to in-person learning<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Car dealerships are also an August stand-out, with a 38% higher CTR than they had last year. (It may help that&nbsp;<a href=\"https:\/\/abcnews.go.com\/US\/wireStory\/us-factory-production-rebounds-fastest-pace-months-79497965\" target=\"_blank\" rel=\"noreferrer noopener\">auto manufacturing has rebounded this summer<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.cnbc.com\/select\/buying-car-in-2021-how-to-save\/\" target=\"_blank\" rel=\"noreferrer noopener\">vehicles are in high demand<\/a>.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shutterstock.com\/blog\/wp-content\/uploads\/sites\/5\/2021\/08\/Classroom-Theme-1.jpg?w=750\" alt=\"Classroom Theme\" class=\"wp-image-184249\"\/><figcaption class=\"wp-element-caption\"><em>Classrooms and car dealerships are clickable, seasonal stand-outs. Images via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/children-89-female-teacher-learning-classroom-1874770720\" target=\"_blank\" rel=\"noreferrer noopener\">Tetra Images Photography<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/happy-young-couple-chooses-buying-new-1104257648\" target=\"_blank\" rel=\"noreferrer noopener\">My Ocean Production<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips on Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1040164286-elementary-school-physics-teacher-uses-interactive-digital\" target=\"_blank\" rel=\"noreferrer noopener\">Elementary school physics teacher<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1041136672-generic-electric-self-driving-cars-on-car\" target=\"_blank\" rel=\"noreferrer noopener\">Self-driving cars<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-timing-is-everything\" class=\"wp-block-heading\">Timing Is Everything<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can make the best creative selections, but if you don\u2019t edit your video to the right specifications, it can tank anyway. Fortunately, AI has the editing cheat codes to grow clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Shutterstock.AI, videos that are 50-55 seconds long have the highest CTRs (they\u2019re 158% clickier than videos at the worst-performing lengths, 0-5 seconds and 15-20 seconds).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example video clips on Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1018072114-married-young-couple-hugging-sunrise-playing-ukulele\" target=\"_blank\" rel=\"noreferrer noopener\">Young married couple<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1054375832-decorating-chocolate-cake-fruits\" target=\"_blank\" rel=\"noreferrer noopener\">Yummy chocolate cake<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, keeping audiences engaged for a full minute means you have to hook them right away. The creative choices detailed above will help on that front, but other editing choices can increase clickability, as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, including on-screen text within ads is rapidly increasing in CTR. (Need ideas for what to say? Data tells us that \u201c15% off\u201d has the highest CTR for any on-screen text within the Shutterstock.AI image and video data set.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shutterstock.com\/blog\/wp-content\/uploads\/sites\/5\/2021\/08\/15-Off-1-1.jpg?w=750\" alt=\"15% Off \" class=\"wp-image-184276\"\/><figcaption class=\"wp-element-caption\"><em>Combine your discount with eye-catching neon! Images via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-vector\/neon-15-off-text-banner-night-1244172262\" target=\"_blank\" rel=\"noreferrer noopener\">hobbit<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-illustration\/sale-discount-price-off-tag-label-1883964163\" target=\"_blank\" rel=\"noreferrer noopener\">Allexxandar<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, data can help you decide whether or not to end your video with a shot of your brand\u2019s logo. Advertisers are currently opting&nbsp;<em>not&nbsp;<\/em>to do so\u2014videos without logos are 199% more likely to be used by marketers\u2014but data shows that videos with logos have a 7% higher CTR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider using transitions like these on Shutterstock (below) that include CTR-boosting colors to segue to your logo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-1060540318-3d-render-blue-room-bright-white-light\" target=\"_blank\" rel=\"noreferrer noopener\">Blue room<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.shutterstock.com\/video\/clip-32615692-colorful-orange-pink-paint-drops-above-mixing\" target=\"_blank\" rel=\"noreferrer noopener\">Orange\/pink paint mixture<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Go ahead, end your campaign with a shoutout to your brand. Shutterstock.AI (wink) would approve.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">For more AI-inspired info, take a look at these articles on Shutterstock:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/artificial-intelligence-and-human-creativity\" target=\"_blank\" rel=\"noreferrer noopener\">How Artists Can Reach New Creative Heights Through Artificial Intelligence<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/food-trends-artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">The Most Clickable Foods, According to Data<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/why-retailers-need-ar-technology\" target=\"_blank\" rel=\"noreferrer noopener\">Why Retailers Need to Adopt AR Technology Right Now<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/how-deepfakes-are-made\" target=\"_blank\" rel=\"noreferrer noopener\">What Exactly Is a Deepfake and How Are They Made?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shutterstock.com\/blog\/shutterstock-ai-aws-team-up-to-help-companies-with-computer-vision\" target=\"_blank\" rel=\"noreferrer noopener\">How Shutterstock.AI and AWS are teaming up to help companies do more with computer vision<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cover image via&nbsp;<a href=\"https:\/\/enterprise.shutterstock.com\/image-photo\/friends-will-be-group-cheerful-young-492007186\" target=\"_blank\" rel=\"noreferrer noopener\">G-Stock Studio<\/a>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Bridget Johnston<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/10\/bridget.webp\" alt=\"bridget\" class=\"wp-image-1707\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/10\/bridget.webp 180w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/10\/bridget-150x150.webp 150w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bridget is an Indianapolis-based Shutterstock staffer with a background in journalism, education, marketing and artificial intelligence. Her work was featured in museums around the world before she led marketing for Pattern89\u2019s AI, which was acquired by Shutterstock. She has written content for C-SPAN and The Marketing Artificial Intelligence Institute, and she has created educational content in conjunction with NASA, National Geographic, Disney and Nickelodeon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art. By&nbsp;Bridget Johnston&nbsp; Shooting a brilliant video [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-1705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create the Most Clickable Video Content, According to AI | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-to-create-the-most-clickable-video-content-according-to-ai\/1705\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create the Most Clickable Video Content, According to AI\" \/>\n<meta property=\"og:description\" content=\"Which colors work best on screen? 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