{"id":1767,"date":"2021-10-18T16:19:43","date_gmt":"2021-10-18T20:19:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/10\/18\/ready-for-growth-how-mondelez-international-scaled-human-connection\/"},"modified":"2021-10-18T16:19:43","modified_gmt":"2021-10-18T20:19:43","slug":"ready-for-growth-how-mondelez-international-scaled-human-connection","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ready-for-growth-how-mondelez-international-scaled-human-connection\/1767\/","title":{"rendered":"Ready for Growth: How Mondel\u0113z International Scaled Human Connection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Business-as-usual won\u2019t cut it in a time of flux. You\u2019ve got to be agile enough for today and resilient enough for tomorrow\u2014whether that\u2019s being ready to meet consumer demand, drive full-funnel results, or prepare for a cookieless future.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Join Kate Stanford, Google\u2019s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondel\u0113z International on how they pivoted their teams that were traditionally built for mass marketing to deliver \u201cempathy at scale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Kate Stanford, Google\u2019s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondel\u0113z International on how they pivoted their teams that were traditionally built for mass marketing to deliver \u201cempathy at scale.\u201d<\/p>\n","protected":false},"author":7,"featured_media":1768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[11],"topics":[2],"class_list":["post-1767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ready for Growth: How Mondel\u0113z International Scaled Human Connection | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ready-for-growth-how-mondelez-international-scaled-human-connection\/1767\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ready for Growth: How Mondel\u0113z International Scaled Human Connection\" \/>\n<meta property=\"og:description\" content=\"Join Kate Stanford, Google\u2019s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondel\u0113z International on how they pivoted their teams that were traditionally built for mass marketing to deliver \u201cempathy at scale.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ready-for-growth-how-mondelez-international-scaled-human-connection\/1767\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T20:19:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/10\/169googlepanel_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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