{"id":1770,"date":"2021-10-20T13:18:19","date_gmt":"2021-10-20T17:18:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/10\/20\/happy-60th-birthday-charlie\/"},"modified":"2026-07-21T10:30:04","modified_gmt":"2026-07-21T10:30:04","slug":"happy-60th-birthday-charlie","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/happy-60th-birthday-charlie\/1770\/","title":{"rendered":"Happy 60th Birthday, Charlie!"},"content":{"rendered":"\n

Narrated by Wally, Charlie the Tuna\u2019s lifelong fish buddy and voiced by cartoonist Joe Wos, this video takes a look back at Charlie\u2019s major milestones over the last 60 years. From Charlie\u2019s early days developed by copywriter Tom Rogers as a tuna with great taste<\/a> \u2014 even though StarKist wants tuna that tastes great \u2014 to his major brand mascot wins, including his 2020 induction into Advertising Week\u2019s Madison Avenue Walk of Fame<\/a>.<\/p>\n\n\n\n\n\n\n\n

Keep your eyes peeled for shout outs from famous brand mascot pals throughout the video! We won\u2019t tell who all shows up, but they\u2019re reely fin-tastic<\/em> cameos!<\/p>\n\n\n\n\n\n

Happy 60th birthday, Charlie!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The celebrations keep swimming upstream for StarKist\u2019s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.<\/p>\n","protected":false},"author":7,"featured_media":1771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[2],"class_list":["post-1770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-editorial"],"acf":[],"yoast_head":"\nHappy 60th Birthday, Charlie! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/happy-60th-birthday-charlie\/1770\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy 60th Birthday, Charlie!\" \/>\n<meta property=\"og:description\" content=\"The celebrations keep swimming upstream for StarKist\u2019s Charlie the Tuna! 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