{"id":1779,"date":"2021-10-21T08:27:36","date_gmt":"2021-10-21T12:27:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/10\/21\/twitter-chat-the-future-of-measurement\/"},"modified":"2026-07-14T07:26:01","modified_gmt":"2026-07-14T07:26:01","slug":"twitter-chat-the-future-of-measurement","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/twitter-chat-the-future-of-measurement\/1779\/","title":{"rendered":"Twitter Chat: The Future of Measurement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 &#8211; The Future of Measurement<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.11.44-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28579\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.nielsen.com\/us\/en\/solutions\/measurement\/nielsen-one\/?utm_campaign=Nielsen_Content&amp;utm_content=AdWeek&amp;utm_id=NLSN_10_19_2021&amp;utm_source=twitter&amp;utm_medium=Organic_Social\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.11.59-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28580\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.12.09-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28581\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.12.39-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28582\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.12.49-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28583\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.24.03-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28591\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.12.58-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28584\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2021\/the-death-of-third-party-cookies-is-an-opportunity-not-a-pitfall-for-marketers\/?utm_campaign=Nielsen_Content&amp;utm_content=AdWeek&amp;utm_id=NLSN_10_19_2021&amp;utm_source=twitter&amp;utm_medium=Organic_Social\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.13.13-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28585\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.13.22-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28586\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.13.28-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28587\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.13.35-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28588\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.nielsen.com\/us\/en\/solutions\/measurement\/nielsen-one\/?utm_campaign=Nielsen_Content&amp;utm_content=AdWeek&amp;utm_id=NLSN_10_19_2021&amp;utm_source=twitter&amp;utm_medium=Organic_Social\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.13.46-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28589\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Screen-Shot-2021-10-21-at-5.14.11-AM.png\" alt=\"advertising week Nielsen twitter chat screen shot\" class=\"wp-image-28590\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 &#8211; The Future of Measurement<\/p>\n","protected":false},"author":7,"featured_media":1752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-1779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with 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