{"id":18805,"date":"2026-08-03T14:35:21","date_gmt":"2026-08-03T18:35:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=18805"},"modified":"2026-08-03T14:45:46","modified_gmt":"2026-08-03T18:45:46","slug":"the-architecture-of-attention-and-belonging-benja-juster-hubspot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/","title":{"rendered":"The Architecture of Attention and Belonging | Benja Juster, Hubspot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world&#8217;s leading brands, his work sits at the intersection of creativity, community, and live experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, he explores why the most memorable experiences are built through participation, emotion, and community rather than promotion alone. Benja shares how brands can create cultural momentum, what today&#8217;s experiential industry still misunderstands about authenticity, and why the strongest experiences leave people feeling like they were part of the story instead of simply watching it unfold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to sponsor or be featured on an episode?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Reach out to our team today: <a href=\"mailto:contact@sightlinelive.com\">contact@sightlinelive.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join our newsletter for industry news and expert insights before anyone else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f <a href=\"https:\/\/www.sightlinelive.com\/join\">https:\/\/www.sightlinelive.com\/join<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us and follow our growing community:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f LinkedIn: <a href=\"https:\/\/www.linkedin.com\/company\/sightline-live\/\">https:\/\/www.linkedin.com\/company\/sightline-live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Instagram: <a href=\"https:\/\/www.instagram.com\/sightline.live\/\">https:\/\/www.instagram.com\/sightline.live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the complete SIGHTLINE world:<a href=\"https:\/\/www.sightlinelive.com\/\"> https:\/\/www.sightlinelive.com\/<\/a><\/p>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/sightline-live\/id1891365005\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/61HCbVKPQXAr14FV1twKYn\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U68qe7FjLNDnExbZ26tlKqfj\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/youtube_player-badge.9bfab4521c68.svg\" alt=\"youtube_player-badge.9bfab4521c68\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe title=\"The Architecture of Attention and Belonging | Benja Juster, Hubspot\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=zbdrt-1b28955-pb&#038;from=pb6admin&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1b1b1b&#038;font-color=auto&#038;logo_link=none&#038;btn-skin=fb0584\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world&#8217;s leading brands, his work sits at the intersection of creativity, community, and live experiences.<\/p>\n","protected":false},"author":7,"featured_media":18806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,44],"class_list":["post-18805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-sightline-live"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Architecture of Attention and Belonging | Benja Juster, Hubspot | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Architecture of Attention and Belonging | Benja Juster, Hubspot\" \/>\n<meta property=\"og:description\" content=\"Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world&#039;s leading brands, his work sits at the intersection of creativity, community, and live experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T18:35:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T18:45:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-Hubspot.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"The Architecture of Attention and Belonging | Benja Juster, Hubspot\",\"datePublished\":\"2026-08-03T18:35:21+00:00\",\"dateModified\":\"2026-08-03T18:45:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-Hubspot.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/\",\"name\":\"The Architecture of Attention and Belonging | Benja Juster, Hubspot | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-Hubspot.png\",\"datePublished\":\"2026-08-03T18:35:21+00:00\",\"dateModified\":\"2026-08-03T18:45:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-Hubspot.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-Hubspot.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\\\/18805\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Architecture of Attention and Belonging | Benja Juster, Hubspot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Architecture of Attention and Belonging | Benja Juster, Hubspot | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/","og_locale":"en_US","og_type":"article","og_title":"The Architecture of Attention and Belonging | Benja Juster, Hubspot","og_description":"Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world's leading brands, his work sits at the intersection of creativity, community, and live experiences.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/","og_site_name":"AW360","article_published_time":"2026-08-03T18:35:21+00:00","article_modified_time":"2026-08-03T18:45:46+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-Hubspot.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"The Architecture of Attention and Belonging | Benja Juster, Hubspot","datePublished":"2026-08-03T18:35:21+00:00","dateModified":"2026-08-03T18:45:46+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/"},"wordCount":191,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-Hubspot.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/","name":"The Architecture of Attention and Belonging | Benja Juster, Hubspot | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-Hubspot.png","datePublished":"2026-08-03T18:35:21+00:00","dateModified":"2026-08-03T18:45:46+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-Hubspot.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-Hubspot.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/the-architecture-of-attention-and-belonging-benja-juster-hubspot\/18805\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"The Architecture of Attention and Belonging | Benja Juster, Hubspot"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/18805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=18805"}],"version-history":[{"count":7,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/18805\/revisions"}],"predecessor-version":[{"id":18817,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/18805\/revisions\/18817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/18806"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=18805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=18805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=18805"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=18805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}