{"id":19033,"date":"2026-08-18T14:05:07","date_gmt":"2026-08-18T18:05:07","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19033"},"modified":"2026-08-18T14:05:08","modified_gmt":"2026-08-18T18:05:08","slug":"designing-mattels-accessible-uno-deck-with-miguel-nieva","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/designing-mattels-accessible-uno-deck-with-miguel-nieva\/19033\/","title":{"rendered":"Designing Mattel\u2019s Accessible UNO deck with Miguel Nieva"},"content":{"rendered":"\n

What if 350 million people couldn\u2019t use your products? That\u2019s the size of the colorblind consumer market. And this is the story of how global play company Mattel tapped into it.<\/p>\n\n\n\n

In this episode of What Comes Next<\/em>, we hear from Miguel Neiva, the founder of the colorblind design language ColorADD, about his collaboration with Mattel to design the colorblind accessible UNO deck. <\/p>\n\n\n\n

Miguel talks us through his process for designing an accessible product, how accessible design can help with form not just function, and how Mattel’s colorblind accessible UNO deck drove a 66% jump in sales.<\/p>\n\n\n\n

In this episode:<\/strong><\/p>\n\n\n\n

00:00 \u2014 Intro <\/p>\n\n\n\n

01:00 \u2014 The untapped market<\/p>\n\n\n\n

08:17 \u2014 The origin of the ColorADD x Mattel partnership<\/p>\n\n\n\n

12:54 \u2014 How accessible design impacted sales <\/p>\n\n\n\n

14:36 \u2014 Navigating challenges implementing accessible design<\/p>\n\n\n\n

15:49 \u2014 Building with the colorblind community<\/p>\n\n\n\n

17:41 \u2014 How to design accessibly AND beautifully<\/p>\n\n\n\n

34:40 \u2014 What comes next?<\/p>\n\n\n\n

The What Comes Next podcast is sponsored by Making Space and Level Access, powered by AW360, Advertising Week’s year-round content platform.<\/strong><\/p>\n\n\n\n

Subscribe so you never miss an episode. New conversations drop every other Tuesday.<\/p>\n\n\n\n