{"id":19093,"date":"2023-11-15T19:27:00","date_gmt":"2023-11-16T00:27:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19093"},"modified":"2026-08-24T19:30:32","modified_gmt":"2026-08-24T23:30:32","slug":"jack-box-becomes-first-restaurant-mascot-to-be-included-in-people-magazines-sexiest-man-alive-issue","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/jack-box-becomes-first-restaurant-mascot-to-be-included-in-people-magazines-sexiest-man-alive-issue\/19093\/","title":{"rendered":"Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine\u2019s Sexiest Man Alive Issue"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Just call him the Sexiest Jack Alive. Even though actor Patrick Dempsey snagged the coveted title as PEOPLE Magazine\u2019s Sexiest Man Alive in 2023, one culinary heartthrob pulled out all the stops this year to be included in the same magazine issue. It\u2019s none other than <a href=\"https:\/\/popicon.life\/happy-birthday-jack-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jack Box<\/a>, iconic face of Jack in the Box.<\/p>\n\n\n\n<h2 id=\"h-who-is-jack-box\" class=\"wp-block-heading\"><strong>Who is Jack Box?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/11\/jack_box_people_magazine.jpeg\" alt=\"\" class=\"wp-image-20238\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jack Box has a legendary reputation as a brand mascot. First and foremost, he\u2019s the CEO of the California-based burger chain Jack in the Box, and an American businessman with a knack for innovation. Some of his revolutionary ideas over the decades have included creating the first portable salads in a quick service restaurant and declaring breakfast should be served all day.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Czb_c-eParb\/?hl=en\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from being the heart of Jack in the Box, here are a handful of Jack\u2019s other memorable moments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jack has been a rock star.<\/li>\n\n\n\n<li>He\u2019s a known poker champion.<\/li>\n\n\n\n<li>In the 1996 election, Jack ran for president \u2014 and beat former president Bill Clinton in a national independent Virtual Vote poll.<\/li>\n\n\n\n<li>A known social media influencer, Jack has more than one million <a href=\"https:\/\/www.tiktok.com\/@jackinthebox?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> followers and over 500,000 <a href=\"https:\/\/www.instagram.com\/jackinthebox\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> followers.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-how-did-jack-box-make-it-into-people-s-sexiest-man-alive\" class=\"wp-block-heading\"><strong>How Did Jack Box Make It Into PEOPLE\u2019s Sexiest Man Alive?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with what makes Jack hot enough for inclusion in this prestigious issue:<\/p>\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jackinthebox\/video\/7293936871397182751\" data-video-id=\"7293936871397182751\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@jackinthebox\" href=\"https:\/\/www.tiktok.com\/@jackinthebox?refer=embed\">@jackinthebox<\/a> <\/p>\n<p>After reading your comments, I guess I shouldn\u2019t be too surprised that there\u2019s a petition to get me nominated for <a title=\"sexiestmanalive\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sexiestmanalive?refer=embed\">#SexiestManAlive<\/a>  Link in bio.<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Jack in the Box\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7293937089602374430?refer=embed\">\u266c original sound &#8211; Jack in the Box<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Born on May 16, Jack is a Taurus.<\/li>\n\n\n\n<li>He\u2019s tall \u2014 standing at 6\u20198\u201d (not in heels).<\/li>\n\n\n\n<li>He\u2019s got those piercing blue eyes.<\/li>\n\n\n\n<li>And that smile!<\/li>\n\n\n\n<li>Effortless charm. He\u2019s at ease in the boardroom as much as he is on the beach.<\/li>\n\n\n\n<li>Jack told PEOPLE he credits his chiseled physique to curly fries.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jack didn\u2019t hire a publicist or PR firm to get featured inside PEOPLE Magazine. Rather, his thirsty fans launched a <a href=\"https:\/\/www.change.org\/p\/jack-in-the-box-c2764d22-0eb0-4de2-8734-26b9d04f4fe1\" target=\"_blank\" rel=\"noreferrer noopener\">Change.org<\/a> petition and gathered 6,650 signatures to persuade PEOPLE to make him the sexiest man alive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis man is serving, and I don\u2019t mean just tiny tacos. His large round head, his stylish yellow hat, this California king is well over six feet tall and hotter than fresh curly fries,\u201d the petition read. \u201cHis fans know he\u2019s hot, the internet knows he\u2019s hot, it\u2019s time for mainstream media to admit it.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/11\/jack_box_people_magazine_interview.jpeg\" alt=\"\" class=\"wp-image-20239\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He might not have made it to the Sexiest Man Alive title, but Jack received PEOPLE\u2019s inaugural \u201cSexiest Jack\u201d award. He\u2019s the first restaurant mascot to join the ranks. Read his interview in the latest issue of PEOPLE Magazine to find out what his ideal first date is and how he deals with all the attention from his fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want even more Jack? He\u2019s selling an exclusive thirst trap <a href=\"https:\/\/shopjackinthebox.com\/collections\/all-products\/products\/jacks-thirst-trap-calendar?variant=44038449889496\">2024 calendar<\/a> on shopjackinthebox.com for $15. (His themed looks for the 12 months are all giving Sexiest Jack.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now through November 30, 2023, Jack in the Box app members can also use the exclusive offer code \u2014 THIRSTTRAPS \u2014 on the app to receive a free large fountain drink with any purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just call him the Sexiest Jack Alive. Even though actor Patrick Dempsey snagged the coveted title as PEOPLE Magazine\u2019s Sexiest Man Alive in 2023, one culinary heartthrob pulled out all [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine\u2019s Sexiest Man Alive Issue | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/jack-box-becomes-first-restaurant-mascot-to-be-included-in-people-magazines-sexiest-man-alive-issue\/19093\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine\u2019s Sexiest Man Alive Issue\" \/>\n<meta property=\"og:description\" content=\"Just call him the Sexiest Jack Alive. Even though actor Patrick Dempsey snagged the coveted title as PEOPLE Magazine\u2019s Sexiest Man Alive in 2023, one culinary heartthrob pulled out all [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/jack-box-becomes-first-restaurant-mascot-to-be-included-in-people-magazines-sexiest-man-alive-issue\/19093\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-16T00:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T23:30:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169jack.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" 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