{"id":19133,"date":"2023-07-31T05:23:00","date_gmt":"2023-07-31T09:23:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19133"},"modified":"2026-08-27T17:25:49","modified_gmt":"2026-08-27T21:25:49","slug":"aw-throwback-mcdonalds-cosmc","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/aw-throwback-mcdonalds-cosmc\/19133\/","title":{"rendered":"AW Throwback: McDonald\u2019s CosMc"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In early 2024, McDonald\u2019s will be debuting a new restaurant spinoff chain called CosMc\u2019s. Longtime McDonald\u2019s fans likely recognize the name since CosMc is a former <a href=\"https:\/\/popicon.life\/what-am-i-gonna-be-for-halloween-making-the-1995-mcdonalds-commercial\/\" target=\"_blank\" rel=\"noreferrer noopener\">McDonaldland brand mascot<\/a>. Join us for a journey back to the 1980s when the first CosMc sighting was made in McDonaldland!<\/p>\n\n\n\n<h2 id=\"h-the-story-of-cosmc\" class=\"wp-block-heading\"><strong>The Story of CosMc<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/cosmc_1987.jpeg\" alt=\"\" class=\"wp-image-19604\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CosMc was created by writer David Ayers and art directors Sig Bogdziewicz and Jerome Walker at Leo Burnett.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/cosmc_mcdonalds_storyboard.jpeg\" alt=\"\" class=\"wp-image-19606\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Former Leo Burnett art director Rich Seidelman recounts CosMc\u2019s origin story on his Facebook page <a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\" target=\"_blank\" rel=\"noreferrer noopener\">Filming In McDonaldland<\/a>. CosMc was a six-armed space alien who was part vehicle and part creature. When he\u2019s on the ground, his head, arms, and legs all pop out of his vehicle part. In the air, CosMc is mostly a round Sputnik-like object. Occasionally, he pops his head out to say something or his arms to grab something \u2014 like his favorite foods at McDonald\u2019s!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The original concept name for CosMc was Otto Control. However, the legal department at Leo Burnett said this name already belonged to an elevator company. Writer Malcolm Dalkoff came up with the name CosMc: a much better, out-of-this-world fit for the character.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Mcdonald&amp;apos;s: &quot;The Story of Cosmic&quot; ad, 1986\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/hnvFMREs5cw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1987, the fun-loving and wacky CosMc showed up in McDonaldland. He announced he was on a trade mission, trading odds and ends until he was able to \u201ctrade\u201d Ronald his McDonald\u2019s burgers, fries, and shakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald outsmarted CosMc, and saved the McDonaldland crew\u2019s lunch, with the help of his McMagnet. The magnet reeled back in CosMc\u2019s vehicle and everyone shared the McDonald\u2019s lunch together.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/cosmc_1992.jpeg\" alt=\"\" class=\"wp-image-19605\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1992, Seidelman designed and art directed the Ronald McDonald and Friends Specification Manual. Seidelman said he drew rough drawings and hired a photographer and cartoonist to create the final artwork based on his drawings. In this page from the manual, we learn about how CosMc takes the language on Earth literally. If Ronald was to tell CosMc to \u201cget the door, please\u201d CosMc would come back carrying the door.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/cosmc_storyboard_1986.jpeg\" alt=\"\" class=\"wp-image-19607\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Misunderstandings aside, Ronald and his McDonaldland friends all liked CosMc during his short-lived time on earth. Looking ahead to 2024, McDonald\u2019s plans to <a href=\"https:\/\/www.cnbc.com\/2023\/07\/27\/mcdonalds-is-creating-a-spinoff-restaurant-brand-called-cosmcs.html\" target=\"_blank\" rel=\"noreferrer noopener\">revive CosMc<\/a> as a mascot after the success of bringing back <a href=\"https:\/\/popicon.life\/mcdonalds-grimace-birthday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grimace<\/a> in 2023. In light of all the recent UAP discussion in the news, getting CosMc back in the McDonaldland lineup sounds like it\u2019s gonna be a blast!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Image Credit: <a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Filming In McDonaldland<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon In early 2024, McDonald\u2019s will be debuting a new restaurant spinoff chain called CosMc\u2019s. Longtime McDonald\u2019s fans likely recognize the name since CosMc is a [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW Throwback: McDonald\u2019s CosMc | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/aw-throwback-mcdonalds-cosmc\/19133\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AW Throwback: McDonald\u2019s CosMc\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon In early 2024, McDonald\u2019s will be debuting a new restaurant spinoff chain called CosMc\u2019s. 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