{"id":19139,"date":"2023-07-12T05:29:00","date_gmt":"2023-07-12T09:29:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19139"},"modified":"2026-08-27T17:32:07","modified_gmt":"2026-08-27T21:32:07","slug":"ernie-and-the-keebler-elves-hit-the-road-spread-magic-for-families-everywhere-in-new-magic-is-here-campaign","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ernie-and-the-keebler-elves-hit-the-road-spread-magic-for-families-everywhere-in-new-magic-is-here-campaign\/19139\/","title":{"rendered":"Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New \u201cMagic Is Here\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has been a few years since we last saw our buddies Ernie and the <a href=\"https:\/\/www.keebler.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keebler<\/a> Elves outside the Keebler Hollow Tree. Where are they these days? As it turns out, Ernie and the Elves are on a mission to make this summer a lot more magical \u2014 and delicious!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/keebler_elves_magic_is_here.png\" alt=\"\" class=\"wp-image-19517\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keebler\u2019s new \u201cMagic Is Here\u201d campaign gives Ernie and the Keebler Elves the chance to hit the road. This summer, they\u2019re bringing magic to family bonding moments in several new commercials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Today, the world needs magic more than ever which is why we&#8217;re thrilled to have Ernie and his Elves bring families together through our Magic Is Here campaign,&#8221; said Alicia Mosley, Vice President of Marketing at Keebler. &#8220;It brings us joy that we&#8217;re able to surprise and delight families with a little bit of magic and we can&#8217;t wait to see what memories they create together.&#8221;<\/p>\n\n\n\n<h2 id=\"h-road-trip\" class=\"wp-block-heading\"><strong>\u201cRoad Trip\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRoad Trip\u201d kicks off at a familiar setting all families inevitably wind up in \u2014 a congested freeway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One family is stuck in traffic. The kids are bickering, and the parents are losing patience they\u2019ll arrive to their destination in time. As dad begins to say \u201cAhhhh f-\u201c out of frustration, we suddenly hear Ernie pipe up \u201cFudge?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/keebler_elves_magic_is_here_2.png\" alt=\"\" class=\"wp-image-19518\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nice save! In the glove compartment is Ernie Keebler and the Keebler Elves with a sleeve of Keebler Fudge Stripes cookies.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Magic Is Here: Road Trip \u2018Ahhh Fudge\u2019 Moment\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/32uNWCTmS1g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poof! The cookies make everyone in the car happy campers. Mom does have one question for the Elves. How long have they been inside the glove compartment? Ernie, flustered, replies, \u201cSince\u2026 Albuquerque?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of the commercial, Keebler truly delivers on its magical promise as the traffic jam clears up and the family is back on the road again.<\/p>\n\n\n\n<h2 id=\"h-bus-stop\" class=\"wp-block-heading\"><strong>\u201cBus Stop\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A mom and daughter try to chase down a public bus, but it\u2019s too late. They missed the bus.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/keebler_elves_magic_is_here_3.png\" alt=\"\" class=\"wp-image-19519\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mom starts to say \u201cAhhh, f\u2011\u201c and Ernie neatly swoops in to say \u201cFudge?\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Magic Is Here: Bus Stop \u2018Ahhh Fudge\u2019 Moment\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/XeMxqHtOs00?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Keebler Elves are hanging out at the bus stop with a package of Fudge Stripes. They pass the cookies over and suddenly everyone is back in good spirits.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/keebler_elves_magic_is_here_4.png\" alt=\"\" class=\"wp-image-19520\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hey, wait! Why would the Keebler Elves be waiting at a bus stop? The next shot is of an elf-shaped bus heading to the \u201cHollow Tree.\u201d It was already wonderful enough seeing Ernie and the Elves in our world, but add in a miniature bus commuting to the Hollow Tree and it can make anyone a believer in magic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keebler\u2019s new \u201cMagic Is Here\u201d campaign gives Ernie and the Keebler Elves the chance to hit the road. This summer, they\u2019re bringing magic to family bonding moments in several new commercials.<\/p>\n","protected":false},"author":26,"featured_media":19140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New \u201cMagic Is Here\u201d Campaign | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ernie-and-the-keebler-elves-hit-the-road-spread-magic-for-families-everywhere-in-new-magic-is-here-campaign\/19139\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New \u201cMagic Is Here\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Keebler\u2019s new \u201cMagic Is Here\u201d campaign gives Ernie and the Keebler Elves the chance to hit the road. This summer, they\u2019re bringing magic to family bonding moments in several new commercials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ernie-and-the-keebler-elves-hit-the-road-spread-magic-for-families-everywhere-in-new-magic-is-here-campaign\/19139\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-12T09:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T21:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169keeb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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