{"id":19145,"date":"2023-07-03T05:36:00","date_gmt":"2023-07-03T09:36:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19145"},"modified":"2026-08-27T17:37:58","modified_gmt":"2026-08-27T21:37:58","slug":"the-chick-fil-a-cows-are-back-and-they-want-your-help-on-a-code-moo-mission","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-chick-fil-a-cows-are-back-and-they-want-your-help-on-a-code-moo-mission\/19145\/","title":{"rendered":"The Chick-fil-A Cows Are Back \u2014 And They Want Your Help On a \u201cCode Moo\u201d Mission"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Breaking moos: they\u2019re back! The Chick-fil-A Cows, beloved bovines at <a href=\"https:\/\/www.chick-fil-a.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chick-fil-A<\/a>, are back and this time they\u2019re issuing a Code Moo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/chick_fil_a_cows_code_moo.png\" alt=\"\" class=\"wp-image-19461\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s Code Moo? It\u2019s an amoosing, original Chick-fil-A game and the Cows want fans to play it. Here\u2019s the major incentive to playing: participants have the chance to be entered to win a year\u2019s worth of free Chick-fil-A.<\/p>\n\n\n\n<h2 id=\"h-how-you-can-help-the-herd-playing-code-moo\" class=\"wp-block-heading\"><strong>How You Can Help the Herd Playing Code Moo<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/code_moo_chick_fil_a-scaled.jpeg\" alt=\"\" class=\"wp-image-19460\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Participants who play Code Moo get the chance to engage in weekly missions released every Wednesday where they can help the Cows sabotage their fictional burger-flipping nemesis, Circus Burger. These weekly challenges also offer new food rewards to those who complete the challenge, like eight-count Chick-fil-A nuggets and waffle potato fries. (While supplies last.) Each week, players also receive the chance to be entered in a sweepstakes for the chance to receive Chick-fil-A for a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to play Code Moo? Head over to <a href=\"https:\/\/www.playcodemoo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">playCodeMoo.com<\/a> to join in the fun. You can play now through August 1, 2023.<\/p>\n\n\n\n<h2 id=\"h-who-are-the-cows\" class=\"wp-block-heading\"><strong>Who Are the Cows?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 1995, a pair of renegade cows scrawled \u201cEAT MOR CHIKIN\u201d in paint on a Chick-fil-A billboard in Atlanta, Georgia.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/07\/chick_fil_a_cows_code_moo_2.png\" alt=\"\" class=\"wp-image-19462\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Cows, and the slogan, were created by ad agency The Richards Group. These mischievous Cows replaced the former Chick-fil-A mascot, an anthropomorphized chicken named Doodles and fearlessly changed the landscape of burger consumption. They insisted Chick-fil-A fans switch to chicken and the fans were here for it. Within five years of their billboard takeover, the Cows aired a radio commercial, appeared on TV, and debuted costumes and plush merchandise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2007, the Cows were officially inducted into Advertising Week\u2019s Madison Avenue Walk of Fame. After their induction, they painted a water tower in 2008 and in 2022 they went virtual with newly animated versions available as GIFs for digital use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The Chick-fil-A Cows have been a beloved part of the brand for nearly three decades and carry a contagious spirit everywhere they go, reminding our guests to laugh and appreciate the little things around them,&#8221; said Joe Saracino, senior vice president of brand, advertising and media at Chick-fil-A.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;re excited to have the Cows back \u2014 so much so that we&#8217;re letting them take charge this summer. It&#8217;s time to sit back, relax and enjoy the fun they&#8217;re cooking up for all our guests.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon Breaking moos: they\u2019re back! The Chick-fil-A Cows, beloved bovines at Chick-fil-A, are back and this time they\u2019re issuing a Code Moo. What\u2019s Code Moo? It\u2019s [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Chick-fil-A Cows Are Back \u2014 And They Want Your Help On a \u201cCode Moo\u201d Mission | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-chick-fil-a-cows-are-back-and-they-want-your-help-on-a-code-moo-mission\/19145\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Chick-fil-A Cows Are Back \u2014 And They Want Your Help On a \u201cCode Moo\u201d Mission\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon Breaking moos: they\u2019re back! 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