{"id":19160,"date":"2023-06-04T05:53:00","date_gmt":"2023-06-04T09:53:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19160"},"modified":"2026-08-27T17:55:17","modified_gmt":"2026-08-27T21:55:17","slug":"why-frosted-flakes-tony-the-tiger-is-the-greatest-cereal-mascot-of-all-time","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-frosted-flakes-tony-the-tiger-is-the-greatest-cereal-mascot-of-all-time\/19160\/","title":{"rendered":"Why Frosted Flakes\u2019 Tony the Tiger Is the Greatest Cereal Mascot Of All Time"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we spoke to agreed it\u2019s a universally GR-R-REAT character: <a href=\"https:\/\/www.frostedflakes.com\/en_US\/tony-the-tiger.html\" target=\"_blank\" rel=\"noreferrer noopener\">Frosted Flakes\u2019 Tony the Tiger<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/06\/tony_the_tiger_frosted_flakes.png\" alt=\"\" class=\"wp-image-19319\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1952, Tony the Tiger was created by Don Tennant at ad agency Leo Burnett. Tony, along with three other characters including Katy the Kangaroo, Elmo the Elephant, and <a href=\"https:\/\/popicon.life\/newt-the-gnu-frosted-flakes-mascot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Newt the Gnu<\/a>, was put on packages of Kellogg\u2019s Sugar Frosted Flakes of Corn. This was part of a contest from Kellogg\u2019s where fans picked their favorite mascot. Tony the Tiger, then walking on all fours and with a football-shaped head, emerged as the fan favorite. He received further design refreshes by Leo Burnett in 1953. Since then, Tony has become instantly recognizable as a friendly champion of breakfast and for encouraging everyone to achieve their full potential.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Frosted Flakes Commercial Tony the Tiger\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/v4q4egSQ-fE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes Tony beloved in the advertising industry? 71 years after his debut, everything about Tony, from his catchphrase to the way he\u2019s positioned on Frosted Flakes cereal boxes, makes this tiger GR-R-REAT.<\/p>\n\n\n\n<h2 id=\"h-tony-is-all-about-breakfast\" class=\"wp-block-heading\"><strong>Tony Is All About Breakfast<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTony the Tiger embodies the spirit of perseverance and determination. Just like the cereal he represents; he exudes energy and a zest for life. His muscular physique and confident grin remind us that a great breakfast sets the stage for greatness throughout the day.\u201d \u2014 Justin Kerby, Founder, <a href=\"https:\/\/www.getsomethinggreat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Something Great Marketing<\/a><\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Frosted Flakes &quot;High Dive&quot;\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/vpW0YrQZnYk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHis message of determination, positivity, and the importance of starting the day with breakfast has resonated with both adults and children over many years.\u201d \u2014 Christena Garduno, CEO, <a href=\"https:\/\/www.mediaculture.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Culture<\/a><\/p>\n\n\n\n<h2 id=\"h-tony-s-got-the-look\" class=\"wp-block-heading\"><strong>Tony\u2019s Got the Look<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt is almost impossible to imagine a box of Frosted Flakes cereal without a large orange tiger wearing a brightly colored red bandana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the years, Tony\u2019s eye color has changed, and he looks like he has incorporated more strength training into his fitness routine. However, the changes have not eroded the core visual elements of Tony. The iconic bold orange and black stripes and red bandana have remained consistent. He is an integral part of the brand identity.\u201d \u2014 <a href=\"https:\/\/www.southwestern.edu\/live\/profiles\/25848-debika-sihi\" target=\"_blank\" rel=\"noreferrer noopener\">Debika Sihi<\/a>, Associate Professor of Business, Southwestern University<\/p>\n\n\n\n<h2 id=\"h-that-gr-r-reat-catchphrase\" class=\"wp-block-heading\"><strong>That GR-R-REAT Catchphrase<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTony&#8217;s iconic catchphrase, <em>\u2018They&#8217;re GR-R-REAT!\u2019 <\/em>has become ingrained in the collective consciousness, transcending mere advertising slogans to become a cultural phenomenon.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Kellogg&amp;apos;s Tony The Tiger Frosted Flakes Breakfast Cereal Hammock Supercharged TV Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/P-gBut6KIKA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a voice that rumbles with enthusiasm and excitement, Tony beckons breakfast lovers to experience the sheer joy of a bowl filled with crispy, sugar-kissed flakes. Whether you&#8217;re a young kid, excited for the day&#8217;s adventures, or a grown-up, seeking a nostalgic morning ritual, Tony knows how to speak directly to your soul.\u201d \u2014 Justin Kerby<\/p>\n\n\n\n<h2 id=\"h-standout-cereal-box-branding\" class=\"wp-block-heading\"><strong>Standout Cereal Box Branding<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTony is always largely displayed on the Frosted Flakes cereal box, both for eye-catching appeal and to capture his big personality. This allows Tony to reach new audiences while maintaining the nostalgic connection for others.\u201d \u2014 Debika Sihi<\/p>\n\n\n\n<h2 id=\"h-i-wanna-be-tony\" class=\"wp-block-heading\"><strong>I Wanna Be Tony!<\/strong><\/h2>\n\n\n<p><a href=\"https:\/\/youtu.be\/2n5GD6oxPus\">https:\/\/youtu.be\/2n5GD6oxPus<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor me, Tony the Tiger appealed to the better angels of my nature. He advocated for a bountiful, active lifestyle, powered by Frosted Flakes. He had \u2018big brother who\u2019s a good athlete but probably not a good student\u2019 energy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did I listen to Tony? No, of course not. I stayed on the sofa with my real friends, the Power Rangers. But I appreciated that Tony cared enough to try.\u201d \u2014 Nicholas Carter, Co-Founder and Creative Director, <a href=\"https:\/\/www.saintfriend.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saint Friend<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTony the Tiger\u2019s bold look, positive, energetic, and authoritative point of view resonates with both children and adults alike. Who doesn&#8217;t want to be like Tony the Tiger?\u201d \u2014 David Neff, Founder and CEO, <a href=\"https:\/\/neffknows.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neff<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we spoke [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Frosted Flakes\u2019 Tony the Tiger Is the Greatest Cereal Mascot Of All Time | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-frosted-flakes-tony-the-tiger-is-the-greatest-cereal-mascot-of-all-time\/19160\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Frosted Flakes\u2019 Tony the Tiger Is the Greatest Cereal Mascot Of All Time\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon Who is considered the greatest cereal brand mascot of all time? 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