{"id":19163,"date":"2023-05-30T05:55:00","date_gmt":"2023-05-30T09:55:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19163"},"modified":"2026-08-27T17:57:17","modified_gmt":"2026-08-27T21:57:17","slug":"dramamine-debuts-its-first-spokescharacter-the-drama-llama","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/dramamine-debuts-its-first-spokescharacter-the-drama-llama\/19163\/","title":{"rendered":"Dramamine Debuts Its First Spokescharacter, The Drama Llama"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. Whether you\u2019re hitting the road or flying to your destination, the last thing anyone wants is to think about having motion sickness or feeling nauseous at the worst possible moment.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/05\/drama_llama_dramamine.png\" alt=\"\" class=\"wp-image-19301\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Enter the Drama Llama: <a href=\"https:\/\/www.dramamine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dramamine\u2019s<\/a> first spokescharacter. &nbsp;You don\u2019t want to have these feelings, but this llama lives for your nausea drama. (Luckily, there\u2019s one foolproof way you can get rid of him and motion sickness!)<\/p>\n\n\n\n<h2 id=\"h-ditch-the-drama\" class=\"wp-block-heading\"><strong>\u201cDitch The Drama\u201d<\/strong><\/h2>\n\n\n<p><a href=\"https:\/\/youtu.be\/2PwfLNzyxjk\">https:\/\/youtu.be\/2PwfLNzyxjk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the new national \u201cDitch The Drama\u201d Dramamine campaign, the Drama Llama reminds nervous people about how icky their situations could get. A passenger boarding a flight is followed by the Drama Llama. The Llama wonders aloud if there will be turbulence from all the clouds in the sky or if this flight will be as bumpy as last time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds like somebody wants you to take a trip down queasy memory lane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, Dramamine is the Drama Llama\u2019s Kryptonite. Taking Dramamine not only keeps motion sickness at bay, but it ditches the Drama Llama of nausea once and for all. (All for the Drama Llama, he\u2019s gonna hang out at the airport until you get back from your vacay.)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/05\/drama_llama_2.png\" alt=\"\" class=\"wp-image-19298\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are thrilled to launch our brand-new Drama Llama campaign just in time for our peak Dramamine season,\u201d said Randi Jachino, Vice President of Marketing at <a href=\"https:\/\/www.prestigebrands.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prestige Consumer Health<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe spot is inspired by the llama\u2019s inherently dramatic \u2014 and annoying! \u2014 presence and the idea that nausea always tends to invite itself into your life at the most inconvenient times. With Dramamine, you can take back control and ditch the drama, and the llama.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jachino adds that this won\u2019t be the last we see of the Dramamine Drama Llama in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis new campaign is Dramamine\u2019s first campaign that is addressing the overarching burden of nausea and is planned for year-round activation versus our peak-only campaigns of the past,\u201d said Jachino.<\/p>\n\n\n\n<h2 id=\"h-enter-the-ditch-the-drama-sweepstakes\" class=\"wp-block-heading\"><strong>Enter the Ditch the Drama Sweepstakes<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/05\/drama_llama.png\" alt=\"\" class=\"wp-image-19297\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You could win a dream vacation without any drama (or the Drama Llama)!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dramamine\u2019s The <a href=\"https:\/\/www.dramamineditchthedrama.com\/register.aspx?\" target=\"_blank\" rel=\"noreferrer noopener\">Ditch the Drama Sweepstakes<\/a> is giving three grand prize winners the chance to experience their dream vacation anywhere in the world, courtesy of Dramamine. Dramamine even teamed up with Travelocity\u2019s travel experts to assist in coordinating everything from airfare to accommodations and activities for the winners so they can officially ditch the drama of traveling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter for a chance to win by visiting DramamineDitchtheDrama.com and fill out a short entry form. Entries must be submitted by U.S. residents ages 18 or older. For extra chances to win, fans can upload a recent receipt of their Dramamine purchase. The sweepstakes will be open now through September 4, 2023. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. Whether you\u2019re hitting the road or flying to [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dramamine Debuts Its First Spokescharacter, The Drama Llama | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/dramamine-debuts-its-first-spokescharacter-the-drama-llama\/19163\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dramamine Debuts Its First Spokescharacter, The Drama Llama\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. 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