{"id":19166,"date":"2023-05-23T05:57:00","date_gmt":"2023-05-23T09:57:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19166"},"modified":"2026-08-27T18:03:04","modified_gmt":"2026-08-27T22:03:04","slug":"meet-the-frankmobile","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-frankmobile\/19166\/","title":{"rendered":"Meet the Frankmobile!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you know the <a href=\"https:\/\/www.oscarmayer.com\/frankmobile\" target=\"_blank\" rel=\"noreferrer noopener\">Frankmobile<\/a>? It\u2019s the hot dog formerly known as the Oscar Mayer Wienermobile, of course! For the first time in nearly 100 years, the Oscar Mayer Wienermobile is changing its name and now goes by Frankmobile.<\/p>\n\n\n\n<h2 id=\"h-a-beefy-new-name\" class=\"wp-block-heading\"><strong>A Beefy New Name<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ever since the Wienermobile hit the road in 1936, the vehicle has sparked miles of smiles and united hot dog enthusiasts everywhere together around a love for meat.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/05\/frankmobile.png\" alt=\"\" class=\"wp-image-19281\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Frankmobile\u2019s beefy new name pays tribute to Oscar Mayer\u2019s 100% Beef Franks. Which, incidentally, have debuted a delicious new recipe that has even more beefy taste and balanced flavor profile than ever before.<\/p>\n\n\n\n<h2 id=\"h-what-s-new-inside-the-frankmobile\" class=\"wp-block-heading\"><strong>What\u2019s New Inside the Frankmobile?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of bun-derful updates can be found inside and outside the Frankmobile\u2019s fleet of six vehicles! Some of these include saucy exterior decals and Frank Whistles, AKA Wiener Whistles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for the drivers known as Hotdoggers? They\u2019re now known as the Frankfurters.<\/p>\n\n\n\n<h2 id=\"h-franks-for-frank\" class=\"wp-block-heading\"><strong>\u201cFranks for Frank\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you know a Frank, Franklin, Francis, Francesca or any other iteration of \u201cFrank\u201d in your life? The Frankmobile is offering \u201cFranks for Frank\u201d which is exactly what you think it is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See a Frankmobile, stop by, and if your name is an iteration of \u201cFrank\u201d you\u2019ll receive a coupon for a free package of Oscar Mayer 100% Beef Franks. Summer snacking and beating inflation, all thanks to the Frankmobile?<\/p>\n\n\n\n<h2 id=\"h-where-s-the-frankmobile-going-next\" class=\"wp-block-heading\"><strong>Where\u2019s the Frankmobile Going Next?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good question! From coast to coast, fans can keep tabs on the Frankmobile Meat Fleet using the Oscar Mayer tracker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Frankmobile tours year-round and publishes its schedule on a rolling two months. <a href=\"https:\/\/www.oscarmayer.com\/frankmobile\" target=\"_blank\" rel=\"noreferrer noopener\">Track it here<\/a> for an unforgettable meet and greet!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon Do you know the Frankmobile? It\u2019s the hot dog formerly known as the Oscar Mayer Wienermobile, of course! For the first time in nearly 100 [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet the Frankmobile! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-frankmobile\/19166\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Frankmobile!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon Do you know the Frankmobile? 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