{"id":19173,"date":"2023-05-10T06:05:00","date_gmt":"2023-05-10T10:05:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19173"},"modified":"2026-08-27T18:06:35","modified_gmt":"2026-08-27T22:06:35","slug":"the-geico-gecko-finds-a-frenemy-in-will-arnett","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-geico-gecko-finds-a-frenemy-in-will-arnett\/19173\/","title":{"rendered":"The GEICO Gecko Finds a Frenemy in Will Arnett"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/popicon.life\/geico-gecko-geckosaurus\/\" target=\"_blank\" rel=\"noreferrer noopener\">GEICO Gecko<\/a> has a reputation for being one of the most articulate and well-mannered characters in the insurance industry. What happens when this calm and collected gecko reconnects with an old frenemy?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/05\/geico_frenemy_2.png\" alt=\"\" class=\"wp-image-19223\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A series of four new commercial spots from <a href=\"https:\/\/www.martinagency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Martin Agency<\/a> pits the GEICO Gecko against actor Will Arnett. These frenemies are going into overtime to upstage one another with their knowledge of homeowners insurance.<\/p>\n\n\n\n<h2 id=\"h-dinner-party\" class=\"wp-block-heading\"><strong>Dinner Party<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The GEICO Gecko first runs into Will Arnett during a dinner party. He\u2019s so surprised to see him he drops his cornichon.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/hmumXnntKa8\">https:\/\/youtu.be\/hmumXnntKa8<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Will explains to the hostess, years ago the pair had big dreams about saving people money on their homeowners insurance. Wait: isn\u2019t that the Gecko\u2019s famous tagline? Did he just steal it from the iconic brand mascot? This reunion between frenemies is off to a heated start.<\/p>\n\n\n\n<h2 id=\"h-hockey-ticket\" class=\"wp-block-heading\"><strong>Hockey Ticket<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In \u201cHockey Ticket,\u201d the GEICO Gecko and Will are at a hockey game together. Maybe now will be the time they make amends.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/b6sOK0ZGpy8\">https:\/\/youtu.be\/b6sOK0ZGpy8<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not quite. Will is frustrated that the GEICO Gecko is seated on the aisle. A concessions attendant walks by offering hot nuts and popcorn: bundle the pair together and save!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJust like bundling your home and car with GEICO!\u201d the Gecko declares. Will hastily tries to jump in with a bundle explanation but the attendant stops him and says the Gecko explained it pretty clearly.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/05\/geico_frenemy.png\" alt=\"\" class=\"wp-image-19222\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone at the hockey game seems to enjoy the Gecko\u2019s take on home and car insurance bundles, from the concession attendant to the hockey players themselves. Will is not amused.<\/p>\n\n\n\n<h2 id=\"h-mums-and-scones\" class=\"wp-block-heading\"><strong>Mums and Scones<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the GEICO Gecko helps a friend move into a new apartment, Will arrives making what sounds like an impression mocking the Gecko.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/NG0f0JggrJs\">https:\/\/youtu.be\/NG0f0JggrJs<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will quickly explains he\u2019s doing an impression of their friend Dan, not the Gecko. His impression of the Gecko is met with amazement by all friends. They love it! The only one not thrilled, of course, is the Gecko.<\/p>\n\n\n\n<h2 id=\"h-lost-dog\" class=\"wp-block-heading\"><strong>Lost Dog<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, in \u201cLost Dog\u201d the GEICO Gecko promises a couple he will help them find their dog. The catch? Will already did it.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/wSkXfE3eDTM\">https:\/\/youtu.be\/wSkXfE3eDTM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will then beats the Gecko to another one of his signature catchphrases about how GEICO has been around for over 85 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s fine. The GEICO is folding his arms against his chest, but he\u2019s fine. It\u2019s totally okay to have a frenemy like Will back in his life again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon The GEICO Gecko has a reputation for being one of the most articulate and well-mannered characters in the insurance industry. What happens when this calm [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The GEICO Gecko Finds a Frenemy in Will Arnett | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-geico-gecko-finds-a-frenemy-in-will-arnett\/19173\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The GEICO Gecko Finds a Frenemy in Will Arnett\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon The GEICO Gecko has a reputation for being one of the most articulate and well-mannered characters in the insurance industry. 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