{"id":19176,"date":"2023-04-26T06:07:00","date_gmt":"2023-04-26T10:07:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19176"},"modified":"2026-08-27T18:08:51","modified_gmt":"2026-08-27T22:08:51","slug":"george-the-bear-makes-a-sophisticated-return-to-hofmeister-beer","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/george-the-bear-makes-a-sophisticated-return-to-hofmeister-beer\/19176\/","title":{"rendered":"George The Bear Makes a Sophisticated Return to Hofmeister Beer"},"content":{"rendered":"\n

By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n

It\u2019s not uncommon in the advertising landscape to see brand mascots receive a few design refreshes over the decades to better establish relevance with consumers. Changes to a mascot\u2019s age, while few and far in between, do happen on rare occasions. Rice Krispies\u2019 Snap, Crackle, and Pop were given youthful appearances after their initial introduction on cereal shelves as gnomes.<\/p>\n\n\n\n

Now Hofmeister Beer\u2019s<\/a> iconic George the Bear is returning to the brand with a sophisticated twist.<\/p>\n\n\n\n

Reintroducing… George the Bear<\/strong><\/h2>\n\n\n\n

Loyal Hofmeister fans will remember George the Bear from his brand mascot heyday in the 1980s and 1990s. Back then, George hung out in the Bavarian Forest and only left it for exceptional lager. George, and Hofmister, quickly became associated with the tagline \u201cIf you want great lager, follow the bear.\u201d<\/p>\n\n\n